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Comparison of Vehicle Choice Models

Five consumer vehicle choice models that give projections of future sales shares of light-duty vehicles were compared by running each model using the same inputs, where possible, for two scenarios. The five models compared — LVCFlex, MA3T, LAVE-Trans, ParaChoice, and ADOPT — have been used in support of the Energy Efficiency and Renewable Energy (EERE) Vehicle Technologies Office in analyses of future light-duty vehicle markets under different assumptions about future vehicle technologies and market conditions. The models give projections of sales shares by powertrain technology. Projections made using common, but not identical, inputs showed qualitative agreement, with the exception of ADOPT. ADOPT estimated somewhat lower advanced vehicle shares, mostly composed of hybrid electric vehicles. Other models projected large shares of multiple advanced vehicle powertrains. Projections of models differed in significant ways, including how different technologies penetrated cars and light trucks. Since the models are constructed differently and take different inputs, not all inputs were identical, but were the same or very similar where possible. Projections by all models were in close agreement only in the first few years. Although the projections from LVCFlex, MA3T, LAVE-Trans, and ParaChoice were in qualitative agreement, there were significant differences in sales shares given by the different models for individual powertrain types, particularly in later years (2030 and later). For example, projected sales shares of conventional spark-ignition vehicles in 2030 for a given scenario ranged from 35% to 74%. Reasons for such differences are discussed, recognizing that these models were not developed to give quantitatively accurate predictions of future sales shares, but to represent vehicles markets realistically and capture the connections between sales and important influences. Model features were also compared at a high level, and suggestions for further comparison of models are given to enable better understanding of how different features and algorithms used in these models may give different projections.

33 ADVANCED PROPULSION SYSTEMS↗

Comparison of Vehicle Choice Models

Five consumer vehicle choice models that give projections of future sales shares of light-duty vehicles were compared by running each model using the same inputs, where possible, for two scenarios. The five models compared — LVCFlex, MA3T, LAVE-Trans, ParaChoice, and ADOPT — have been used in support of the Energy Efficiency and Renewable Energy (EERE) Vehicle Technologies Office in analyses of future light-duty vehicle markets under different assumptions about future vehicle technologies and market conditions. The models give projections of sales shares by powertrain technology. Projections made using common, but not identical, inputs showed qualitative agreement, with the exception of ADOPT. ADOPT estimated somewhat lower advanced vehicle shares, mostly composed of hybrid electric vehicles. Other models projected large shares of multiple advanced vehicle powertrains. Projections of models differed in significant ways, including how different technologies penetrated cars and light trucks. Since the models are constructed differently and take different inputs, not all inputs were identical, but were the same or very similar where possible.

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗

HD ADOPT: Heavy-Duty Vehicle Choice Model Documentation

HD ADOPT is a logit consumer vehicle choice and stock model that analyzes the Class 8 tractor market. The model projects future technology shares, fuel consumption, and greenhouse gas (GHG) emissions under input assumptions of technology progress, energy prices, and policies. ADOPT is distinguished from other vehicle choice models through inclusion of non-linear and heterogenous consumer preferences and characterization of the full range of market options rather than use of composite vehicles. In addition, ADOPT has integrated vehicle simulation capabilities that enable performance assessment and optimization of endogenous technology evolution. Optionally, the model is able to adjust this evolution to enforce compliance with fuel economy and GHG emissions regulations. Primary results include projection of technology shares and future in-use fleet energy demand, petroleum consumption, and GHG emissions. This enables analysis and comparison of future scenarios of technology improvements, economic conditions, and national policies. Recent new features for the HD modeling also enable examination of different on-board hydrogen fuel storage technologies from the lens of consumer preferences for vehicle cost and range. This report documents current ADOPT capabilities and methodologies.

33 ADVANCED PROPULSION SYSTEMS↗

Light-Duty Vehicle Choice Modeling and Benefits Analysis (van018)

The U.S. Department of Energy’s Vehicle Technologies and Hydrogen and Fuel Cell Technologies Offices (VTO and HFTO) support research and development of efficient and sustainable transportation technologies that will improve energy efficiency, minimize emissions, and enable America to use less petroleum. The analysis in this poster is based on technical progress goals established in VTO and HFTO in the years immediately prior to and including 2020, and it summarizes the estimated energy and emissions benefits corresponding with achievement of those goals. The goals span research activities on batteries, electric drive technologies (EDT), combustion, lightweight materials, fuel cells, and hydrogen storage. The Automotive Deployment Options Projection Tool (ADOPT) is used to estimate the benefits for light-duty vehicles. ADOPT is a vehicle choice and stock model that estimates vehicle technology improvement impacts on sales, energy, and emissions. It includes all the existing vehicle options for realism, estimates their sales using extensively validated consumer preferences, creates new market-driven vehicle options through time, and rolls up sales to estimate energy and emissions. ADOPT takes in technology progress assumptions and applies these to the modeled vehicles through time. The assumptions are represented by a No Program scenario that reflects the technology improvements assumed to occur without further contributions from VTO or HFTO, and a Program Success scenario under which VTO and HFTO program goals are realized. The benefits are calculated by comparing ADOPT's estimated national-level energy and emissions resulting from the Program Success relative to the No Program scenario. By 2050, the Program Success scenario results in 11% less annual petroleum consumption and 10% less annual carbon emissions than the No Program scenario.

ADVANCED PROPULSION SYSTEMS↗

Analyzing The Impacts of the Biogas-to-Electricity Purchase Incentives on Electric Vehicle Deployment with the MA3T Vehicle Choice Model

This analysis represents the biogas-to-electricity pathway under the Renewable Fuel Standard (RFS) as a point of purchase incentive and tests the impact of this incentive on EV deployment using a vehicle consumer choice model. The credit value generated under this policy was calculated in a number of scenarios based on electricity use of each power train choice on a yearly basis over the 15 year vehicle lifetime, accounting for the average electric vehicle miles travelled and vehicle efficiency, competition for biogas-derived electricity among electric vehicles (EVs), the RIN equivalence value and the time value of money. The credit value calculation in each of these scenarios is offered upfront as a point of purchase incentive for EVs using the Market Acceptance of Advanced Automotive Technologies (MA3T) vehicle choice model, which tracks sales, fleet size and energy use over time. The majority of the scenarios use a proposed RIN equivalence value, which increases the credit value as a way to explore the analysis space. Additional model runs show the relative impact of the equivalence value on EV deployment. The MA3T model output shows that a consumer incentive accelerates the deployment of EVs for all scenarios relative to the baseline (no policy) case. In the scenario modeled to represent the current biogas-to-electricity generation capacity (15 TWh/year) with a 5.24kWh/RIN equivalence value, the policy leads to an additional 1.4 million plug-in hybrid electric vehicles (PHEVs) and 3.5 million battery electric vehicles (BEVs) in 2025 beyond the no-policy case of 1.3 million PHEVs and 2.1 million BEVs when the full value of the credit is passed on to the consumer. In 2030, this increases to 2.4 million PHEVs and 7.3 million BEVs beyond the baseline. This larger impact on BEVs relative to PHEVs is due in part to the larger credit that BEVs receive in the model based on the greater percentage of electric vehicle miles traveled by BEVs relative to PHEVs. In this scenario 2025 also represents the last year in which biogas-derived electricity is able to fully supply the transportation electricity demand in the model. After 2025, the credit value declines on a per vehicle basis. At the same time a larger fraction of the credit may shift towards biogas producers in order to incent additional biogas production. The expanded 41 TWh/year biogas availability scenarios represent an increase beyond today s generation capacity and allow greater eRIN generation. With a 5.24kWh/RIN equivalence value, when all of the credit is directed towards reducing vehicle purchase prices, the 41 TWh/year biogas scenario results in 4.1 million additional PHEVs and 12.2 million additional BEVs on the road in 2030 beyond the baseline of 2.5 million PHEVs and 6.1 million BEVs. Under this expanded biogas capacity, biogas-derived electricity generation is able to fully supply electricity for a fleet of over 21 million EVs (15.6 million BEVs and 5.8 million PHEVs) on a yearly basis. In addition to assessing the full value credit scenarios described above, multiple scenarios were analyzed to determine the impact if only a fraction of the credit value was passed on to the consumer. In all of these cases, the EV deployment was scaled back as the fraction of the credit that was passed on to the consumer was reduced. These scenarios can be used to estimate the impact if the credit value is reduced in other ways as well, as demonstrated by the scenarios where the current (22.6 kWh/RIN) equivalence value was used. The EV deployment that results from an equivalence value of 22.6 kWh/RIN equivalence value is roughly equivalent to the EV deployment observed in the 25% case using the 5.24 kWh/RIN equivalence value. A higher equivalence value means that a smaller number of credits, and therefore value, is created for each kWh, and therefore the impact on EV deployment is reduced. This analysis shows several of the drivers that will impact eRIN generation and credit value, and tests the impact of an eRIN point of purchase incentive on EV deployment. This additional incentive can accelerate the deployment of EVs when it is used to reduce vehicle purchase prices. However, the ultimate impact of this policy, as modeled here, will be determined by future RIN prices, the extent to which eRIN credit value can be passed on to the consumer as a point of purchase incentive and the equivalence value.

09 BIOMASS FUELS↗

Light-Duty Vehicle Choice Modeling and Benefits Analysis

The U.S. Department of Energy's Vehicle Technologies and Hydrogen and Fuel Cell Technologies Offices (VTO and HFTO) support research and development of efficient and sustainable transportation technologies that will improve energy efficiency, minimize emissions, and enable America to use less petroleum. This presentation steps through the approach, updates to the approach, and preliminary estimates of light-duty vehicle energy and emissions benefits from the continuation and success of VTO and HFTO programs. The programs include research on batteries, electric drive technologies (EDT), combustion, materials, fuel cells, and hydrogen storage. Preliminary results for battery and EDT program success show an annual 24% reduction in petroleum use and 13% reduction in carbon emissions.

47 OTHER INSTRUMENTATION↗

Analyzing the Impacts of a Biogas-to-Electricity Purchase Incentive on Electric Vehicle Deployment with the MA 3 T Vehicle Choice Model

In 2014, the EPA approved a biogas-to-electricity pathway under the Renewable Fuel Standard (RFS). However, no specific applications for this pathway have been approved to date. This analysis helps understand the impact of the pathway by representing the biogas-to-electricity pathway as a point of purchase incentive and tests the impact of this incentive on EV deployment using a vehicle consumer choice model.

33 ADVANCED PROPULSION SYSTEMS↗

Light-Duty Vehicle Choice Modeling and Transportation Decarbonization Analysis

Light-duty vehicles are the biggest contributor of carbon emissions in the transportation sector. This project uses the Automotive Deployment Options Projection Tool (ADOPT) to explore pathways to light-duty decarbonization through technology improvements being researched by the Department of Energies Vehicle Technology Office. It includes sensitivities to market conditions, such as proposed vehicle purchase incentives, and changes to the Corporate Average Fuel Economy and Greenhouse Gas regulations. The results suggest that achieving the Vehicle Technology Office's research goals will lead to one third of the annual carbon emissions by 2050, primarily through vehicle electrification.

ADVANCED PROPULSION SYSTEMS,ENERGY PLANNING, POLIC↗

Parametric Vehicle Choice Modeling: ParaChoice

Assess the evolving integration potential of light-duty (LDV) and heavy-duty vehicle (HDV) technologies, fuels, and infrastructure and their contributions to lowering emissions and petroleum consumption. Leverage existing LDV and build HDV ParaChoice capability to conduct parametric analyses that explore the trade-space for key factors that influence consumer choice and technology, fuel and infrastructure development. ParaChoice provides the unique capability to examine tipping points and tradeoffs, and can help quantify the effects of and mitigate uncertainty introduced by data sources and assumptions.

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗

LIGHT DUTY VEHICLE CHOICE MODELS EXAMINING ALTERNATIVE FUEL TECHNOLOGY PREFERENCES AMONG COMMERCIAL FLEET OWNERS

Agent-based transportation models are critical tool for evaluating energy use, emissions and mobility impacts of transportation. In this context, vehicle ownership models are critical for linking agent activities to their impacts on the transportation system. However, no agent-based freight transportation models to date has been developed that predicts the fuel technology that is preferred by establishments when purchasing a Light Duty Vehicle (LDV) for business purposes. This research addresses this gap by using recently collected survey data to estimate a discrete choice model that can be applied in the agent-based context.

commercial↗

Improving the behavioral realism of global integrated assessment models: An application to consumers’ vehicle choices

A large body of transport sector-focused research recognizes the complexity of human behavior in relation to mobility. Yet, global integrated assessment models (IAMs), which are widely used to evaluate the costs, potentials, and consequences of different greenhouse gas emission trajectories over the medium-to-long term, typically represent behavior and the end use of energy as a simple rational choice between available alternatives, even though abundant empirical evidence shows that real-world decision making is more complex and less routinely rational. This paper demonstrates the value of incorporating certain features of consumer behavior in IAMs, focusing on light-duty vehicle (LDV) purchase decisions. An innovative model formulation is developed to represent heterogeneous consumer groups with varying preferences for vehicle novelty, range, refueling/recharging availability, and variety. The formulation is then implemented in the transport module of MESSAGE-Transport, a global IAM, although it also has the generic flexibility to be applied in energy-economy models with varying set-ups. Comparison of conventional and behaviorally-realistic model runs with respect to vehicle purchase decisions shows that consumer preferences may slow down the transition to alternative fuel (low-carbon) vehicles. Consequently, stronger price-based incentives and/or non-price based measures may be needed to transform the global fleet of passenger vehicles, at least in the initial market phases of novel alternatives. Otherwise, the mitigation burden borne by other transport sub-sectors and other energy sectors could be higher than previously estimated. Moreover, capturing behavioral features of energy consumers in global IAMs increases their usefulness to policy makers by allowing a more realistic assessment of a more diverse suite of policies.

33 ADVANCED PROPULSION SYSTEMS↗

ADOPT: A Historically Validated Light Duty Vehicle Consumer Choice Model

The Automotive Deployment Option Projection Tool (ADOPT) is a light-duty vehicle consumer choice and stock model supported by the U.S. Department of Energy’s Vehicle Technologies Office. It estimates technology improvement impacts on U.S. light-duty vehicles sales, petroleum use, and greenhouse gas emissions. ADOPT uses techniques from the multinomial logit method and the mixed logit method estimate sales. Specifically, it estimates sales based on the weighted value of key attributes including vehicle price, fuel cost, acceleration, range and usable volume. The average importance of several attributes changes nonlinearly across its range and changes with income. For several attributes, a distribution of importance around the average value is used to represent consumer heterogeneity. The majority of existing vehicle makes, models, and trims are included to fully represent the market. The Corporate Average Fuel Economy regulations are enforced. The sales feed into the ADOPT stock model. It captures key aspects for summing petroleum use and greenhouse gas emissions This includes capturing the change in vehicle miles traveled by vehicle age, the creation of new model options based on the success of existing vehicles, new vehicle option introduction rate limits, and survival rates by vehicle age. ADOPT has been extensively validated with historical sales data. It matches in key dimensions including sales by fuel economy, acceleration, price, vehicle size class, and powertrain across multiple years. A graphical user interface provides easy and efficient use. It manages the inputs, simulation, and results.

33 ADVANCED PROPULSION SYSTEMS↗

Automobile and Technology Lifecycle-Based Assignment (ATLAS) v2.0.12

ATLAS is a comprehensive vehicle transaction and technology adoption microsimulator. ATLAS evolves the fleet mix of individual households by simulating the transaction (vehicle addition, disposal, and replacement) and choice (vehicle type, vintage, powertrain, and tenure) decisions in response to the co-evolving demographics, land use, and vehicle technology simulations. Different from the existing vehicle models that are either static or aggregated (e.g. stock model), ATLAS is fully disaggregated and dynamic following a sequential and circumstantial decision-making trajectory. This fine-grained approach not only enhances the realism of the simulation but also provides a nuanced understanding of the dynamics inherent in vehicle fleet evolution. ATLAS outputs are fully compatible with subsequent agent-based transportation modeling system and can enable distributional effect analysis regarding the fleet turnover among heterogeneous populations. ATLAS expands the typical new sale focused vehicle choice modeling to including used vehicle transactions that are of increasing interests to understanding the vehicle adoption behavior among lower income households.

Jin, Ling↗