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At least 19 records

Mining Marketing Data

MarketMiner(R) Products, a line of automated marketing analysis tools manufactured by MarketMiner, Inc., can benefit organizations that perform significant amounts of direct marketing. MarketMiner received a Small Business Innovation Research (SBIR) contract from NASA's Johnson Space Center to develop the software as a data modeling tool for space mission applications. The technology was then built into the company current products to provide decision support for business and marketing applications. With the tool, users gain valuable information about customers and prospects from existing data in order to increase sales and profitability. MarketMiner(R) is a registered trademark of MarketMiner, Inc.

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Analysis and fifteen-year projection of the market for LANDSAT data

The potential market for LANDSAT products through the 1990's was determined. Results are presented in a matrix format. Improved resolution is a major factor in the marketability of LANDSAT data, the 10 meter resolution (projected for 1995) having a significant impact on the federal, private, and international users, and on the agricultural, minerals, and national defense applications. Data delivery time and competition from the French remote sensing system are considered.

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Application of the Hilbert-Huang Transform to Financial Data

A paper discusses the application of the Hilbert-Huang transform (HHT) method to time-series financial-market data. The method was described, variously without and with the HHT name, in several prior NASA Tech Briefs articles and supporting documents. To recapitulate: The method is especially suitable for analyzing time-series data that represent nonstationary and nonlinear phenomena including physical phenomena and, in the present case, financial-market processes. The method involves the empirical mode decomposition (EMD), in which a complicated signal is decomposed into a finite number of functions, called "intrinsic mode functions" (IMFs), that admit well-behaved Hilbert transforms. The HHT consists of the combination of EMD and Hilbert spectral analysis. The local energies and the instantaneous frequencies derived from the IMFs through Hilbert transforms can be used to construct an energy-frequency-time distribution, denoted a Hilbert spectrum. The instant paper begins with a discussion of prior approaches to quantification of market volatility, summarizes the HHT method, then describes the application of the method in performing time-frequency analysis of mortgage-market data from the years 1972 through 2000. Filtering by use of the EMD is shown to be useful for quantifying market volatility.

Huang, Norden↗

Reinventing the Solar Power Satellite

The selling price of electrical power varies with time. The economic viability of space solar power is maximum if the power can be sold at peak power rates, instead of baseline rate. Price and demand of electricity was examined from spot-market data from four example markets: New England, New York City, suburban New York, and California. The data was averaged to show the average price and demand for power as a function of time of day and time of year. Demand varies roughly by a factor of two between the early-morning minimum demand, and the afternoon maximum; both the amount of peak power, and the location of the peak, depends significantly on the location and the weather. The demand curves were compared to the availability curves for solar energy and for tracking and non-tracking satellite solar power systems in order to compare the market value of terrestrial and solar electrical power. In part 2, new designs for a space solar power (SSP) system were analyzed to provide electrical power to Earth for economically competitive rates. The approach was to look at innovative power architectures to more practical approaches to space solar power. A significant barrier is the initial investment required before the first power is returned. Three new concepts for solar power satellites were invented and analyzed: a solar power satellite in the Earth-Sun L2 point, a geosynchronous no-moving parts solar power satellite, and a nontracking geosynchronous solar power satellite with integral phased array. The integral-array satellite had several advantages, including an initial investment cost approximately eight times lower than the conventional design.

Landis, Geoffrey A.↗

Customer premise service study for 30/20 GHz satellite system

Satellite systems in which the space segment operates in the 30/20 GHz frequency band are defined and compared as to their potential for providing various types of communications services to customer premises and the economic and technical feasibility of doing so. Technical tasks performed include: market postulation, definition of the ground segment, definition of the space segment, definition of the integrated satellite system, service costs for satellite systems, sensitivity analysis, and critical technology. Based on an analysis of market data, a sufficiently large market for services is projected so as to make the system economically viable. A large market, and hence a high capacity satellite system, is found to be necessary to minimize service costs, i.e., economy of scale is found to hold. The wide bandwidth expected to be available in the 30/20 GHz band, along with frequency reuse which further increases the effective system bandwidth, makes possible the high capacity system. Extensive ground networking is required in most systems to both connect users into the system and to interconnect Earth stations to provide spatial diversity. Earth station spatial diversity is found to be a cost effective means of compensating the large fading encountered in the 30/20 GHz operating band.

Milton, R. T.↗

Future mission studies: Forecasting solar flux directly from its chaotic time series

The mathematical structure of the programs written to construct a nonlinear predictive model to forecast solar flux directly from its time series without reference to any underlying solar physics is presented. This method and the programs are written so that one could apply the same technique to forecast other chaotic time series, such as geomagnetic data, attitude and orbit data, and even financial indexes and stock market data. Perhaps the most important application of this technique to flight dynamics is to model Goddard Trajectory Determination System (GTDS) output of residues between observed position of spacecraft and calculated position with no drag (drag flag = off). This would result in a new model of drag working directly from observed data.

Ashrafi, S.↗

Market assessment overview

Market assessment, refined with analysis disaggregated from a national level to the regional level and to specific market applications, resulted in more accurate and detailed market estimates. The development of an integrated set of computer simulations, coupled with refined market data, allowed progress in the ability to evaluate the worth of solar thermal parabolic dish systems. In-depth analyses of both electric and thermal market applications of these systems are described. The following market assessment studies were undertaken: (1) regional analysis of the near term market for parabolic dish systems; (2) potential early market estimate for electric applications; (3) potential early market estimate for industrial process heat/cogeneration applications; and (4) selection of thermal and electric application case studies for fiscal year 1981.

Habib-Agahi, H.↗

Emerging markets for satellite data communications in the public service

The paper discusses some of the current and potential markets for satellite data communications as projected by the Public Service Satellite Consortium (PSSC). Organizations in the public service sector are divided into three categories, depending on their expected benefits and organizational changes due to increased satellite telecommunications use: A - modest institutional adjustments are necessary and significant productivity gains are likely; B - institutional requirements picture is promising, but more information is needed to assess benefits and risk; and C - major institutional adjustments are needed, risks are high but possible benefits are high. These criteria are applied to the U.S. health care system, continuing education, equipment maintenance, libraries, environmental monitoring, and other potential markets. The potential revenues are seen to be significant, but what is needed is a cooperative effort by common carriers and major public service institutions to aggregate the market.

Potter, J. G.↗

Visual Navigation - SARE Mission

The SARE Earth Observing and Technological Mission is part of the Argentinean Space Agency (CONAE - Comision Nacional de Actividades Espaciales) Small and Technological Payloads Program. The Argentinean National Space Program requires from the SARE program mission to test in a real environment of several units, assemblies and components to reduce the risk of using these equipments in more expensive Space Missions. The objective is to make use those components with an acceptable maturity in design or development, but without any heritage at space. From the application point of view, this mission offers new products in the Earth Observation data market which are listed in the present paper. One of the technological payload on board of the SARE satellite is the sensor Ground Tracker. It computes the satellite attitude and orbit in real time (goal) and/or by ground processing. For the first operating mode a dedicated computer and mass memory are necessary to be part of the mentioned sensor. For the second operational mode the hardware and software are much simpler.

Alonso, Roberto↗

Understanding Air Transportation Market Dynamics Using a Search Algorithm for Calibrating Travel Demand and Price

This paper presents a search algorithm based framework to calibrate origin-destination (O-D) market specific airline ticket demands and prices for the Air Transportation System (ATS). This framework is used for calibrating an agent based model of the air ticket buy-sell process - Airline Evolutionary Simulation (Airline EVOS) -that has fidelity of detail that accounts for airline and consumer behaviors and the interdependencies they share between themselves and the NAS. More specificially, this algorithm simultaneous calibrates demand and airfares for each O-D market, to within specified threshold of a pre-specified target value. The proposed algorithm is illustrated with market data targets provided by the Transportation System Analysis Model (TSAM) and Airline Origin and Destination Survey (DB1B). Although we specify these models and datasources for this calibration exercise, the methods described in this paper are applicable to calibrating any low-level model of the ATS to some other demand forecast model-based data. We argue that using a calibration algorithm such as the one we present here to synchronize ATS models with specialized forecast demand models, is a powerful tool for establishing credible baseline conditions in experiments analyzing the effects of proposed policy changes to the ATS.

Kumar, Vivek↗

Marketing Remote Sensing Data for North Pacific Fisheries Development and Management

Fish poaching, drug trafficking, ocean dumping, and other illegal activities are important problems on the high seas and in national economic zones. The primary thrust of the EOCAP II project, "Marketing Remote Sensing Data for North Pacific Fisheries Development and Management", was to use space-based sensors to improve the effectiveness of marine monitoring, control, and surveillance (MCS). Our initial objectives were to concentrate on the development of MCS tools using Advanced Very High Resolution Radiometry (AVHRR) and Synthetic Aperture Radar (SAR) data. Although we have successfully completed development of an initial version of our SAR-based monitoring tool (OmniVision), project activity has resulted in a much broader application of space-based assets to marine applications. Based in part on work commenced within EOCAP II, a new company, Ocean and Coastal Environmental Sensing, Inc. (OCENS), has been launched and the development of several new software products outside of the MCS arena initiated. One of those products, SeaStation, is near completion with a Fall, 1995 release date. Equity investment in OCENS now totals $70,000-with an additional amount being sought in the first round of financing. One of the pre-eminent objectives of EOCAP II is to make contributions to the US economy and job growth through the expansion of commercial uses of remotely sensed data. OCENS and the software products it is introducing into marine and coastal zone markets responds to this primary object*e. EOCAP II funding leveraged the market and technical know-how of OCENS founders into smart products that benefit marine and coastal zone users. Although technical difficulties and geopolitical shifts damaged the commercial feasibility of initial project objectives, the flexibility of the EOCAP II program now permits long-term business success. This in no small part stems from the fact that the EOCAP program recognizes the realities of small and start-up businesses and does not attempt to force these conditions to fit the apparent needs of big government. Instead, EOCAP works with those who know their market best in order to produce successful products and expanding businesses.

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The future of satellite remote sensing: A worldwide assessment and prediction

A frame-work in which to assess and predict the future prospects for satellite remote sensing markets is provided. The scope of the analysis is the satellite-related market for data, equipment, and services. It encompasses both domestic and international markets and contains an examination of the various market characteristics by market segment (e.g., Federal Government, State and Local Governments, Academic Organizations, Industrial Companies, and Individuals) and primary applications areas (e.g., Geology, Forestry, Land Resource Management, Agriculture and Cartography). The forecasts are derived from an analysis of both U.S. and foreign market data. The evolution and current status of U.S. and Foreign markets to arrive at market growth rates is evaluated. Circumstances and events which are likely to affect the future market development are examined. A market growth scenario is presented that is consistent with past data sales trends and takes into account the dynamic nature of the future satellite remote sensing market. Several areas of current and future business opportunities available in this market are discussed. Specific worldwide forecasts are presented in three market sectors for the period 1980 to 1990.

Spann, G. W.↗

The MARCOR GPS mobile data system

Market research revealed several key demands for an Automatic Vehicle Location (AVL) Global Positioning System (GPS) radio. The demands were for minimization of urban building blockage, easy programmability to minimize mobile data transmission costs, high accuracy for street map level coordination, interface capability with non-digital Specialized Mobile Radios (SMR), and a selling price close to that of alternatives such as Signposts and Loran-C. A team of experts was assembled to surmount these challenges and deliver a GPS radio for $500 to $1000, which operates at high accuracy in an urban environment and is plug-compatible with nearly all vehicle radios. Among the engineering and production breakthroughs described here are a unique Simultrac (Trademark) approach to satellite tracking, enabling up to eight GPS satellites to be used for position determination with a 2-channel receiver, and a receiver-in-a-microphone design. A powerful Application Specific Integrated Circuit (ASIC) allowed GPS to be brought within easy reach of millions of AVL users such as bus, taxi, and delivery vehicle fleets.

Rothblatt, Martin↗

Survey of currently available high-resolution raster graphics systems

Presented are data obtained on high-resolution raster graphics engines currently available on the market. The data were obtained through survey responses received from various vendors and also from product literature. The questionnaire developed for this survey was basically a list of characteristics desired in a high performance color raster graphics system which could perform real-time aircraft simulations. Several vendors responded to the survey, with most reporting on their most advanced high-performance, high-resolution raster graphics engine.

Jones, Denise R.↗

A City and National Metric measuring Isolation from the Global Market for Food Security Assessment

The World Bank has invested in infrastructure in developing countries for decades. This investment aims to reduce the isolation of markets, reducing both seasonality and variability in food availability and food prices. Here we combine city market price data, global distance to port, and country infrastructure data to create a new Isolation Index for countries and cities around the world. Our index quantifies the isolation of a city from the global market. We demonstrate that an index built at the country level can be applied at a sub-national level to quantify city isolation. In doing so, we offer policy makers with an alternative metric to assess food insecurity. We compare our isolation index with other indices and economic data found in the literature.We show that our Index measures economic isolation regardless of economic stability using correlation and analysis

Brown, Molly E.↗

RADARSAT program

Work on the RADARSAT system is progressing towards the currently scheduled launch date of early 1995. The spacecraft bus and the Synthetic Aperture Radar (SAR) payload are at various stages of development. Requirements for the ground segment have been mostly established. The design of the ground elements such as the mission control facility and the SAR data processor is underway. The SAR applications development work is continuing and the chosen distributor, RADARSAT International Inc. (RSI) is making preparations to market RADARSAT data internationally. A plan for the follow-on to RADARSAT 1 is being finalized to ensure continuity of SAR data under the Radarsat program.

Mcnally, J.↗

A study of geothermal prospects in the western United States

The commercial development potential of 13 underdeveloped geothermal prospects in the Western United States was examined, and the prospects were ranked in order of relative potential for development on the basis of investment considerations. The following were considered in the ranking: geotechnical and engineering data, energy market accessibility, administrative constraints, and environmental and socio-economic factors. The primary ranking criterion is the unit cost of energy production expected from each prospect. Secondary criteria are administrative constraints, environmental factors and the quality of the geotechnical data.

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United States data collection activities and requirements, volume 1

The potential market for a data collection system was investigated to determine whether the user needs would be sufficient to support a satellite relay data collection system design. The activities of 107,407 data collections stations were studied to determine user needs in agriculture, climatology, environmental monitoring, forestry, geology, hydrology, meteorology, and oceanography. Descriptions of 50 distinct data collections networks are described and used to form the user data base. The computer program used to analyze the station data base is discussed, and results of the analysis are presented in maps and graphs. Information format and coding is described in the appendix.

Hrin, S.↗