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Exploring Demographic Factors Behind the User Preferences in Ridesharing Services

Ridesharing is an increasingly prevalent form of transportation. Personal and pooled rideshare services are the two modes of ridesharing available on the market. While personal rideshare features higher time efficiency and better service experience, especially in terms of privacy, pooled rideshare has better energy efficiency and can reduce traffic congestion. To encourage users to utilize pooled rideshare, it is crucial to understand the factors behind preferences between pooled and personal rideshare services. This study conducted a survey study on a sample of 2,884 participants from the U.S. The stated-choice method was employed to collect the usage rate of pooled rideshare in designed scenarios. A detailed analysis of pooled rideshare usage rates among participants from different demographic backgrounds was performed. The results demonstrated demographic factors related to variations in pooled rideshare usage rates. Findings from this study explore the impacts of demographic factors on people's choices in ridesharing and provide important information for the modeling and optimization of ridesharing transportation systems.

Su, Haotian↗

Analyzing users’ preferences between personal and pooled rideshare services using a mixed logit modeling approach

Ridesharing has become an increasingly popular transportation method over the past decade. Transportation network companies such as Uber and Lyft generally provide two types of rideshare services: personal rideshare, in which users ride alone or with individuals they know, and pooled rideshare, in which users ride with passengers they do not know but share similar routes. Pooled rideshare is capable of reducing energy consumption and traffic in the transportation system in comparison to personal rideshare. Despite the growth in trip volume, ridesharing usage is still low compared to other popular transportation methods in the U.S., particularly traveling in one’s own personal vehicle. Furthermore, pooled rideshare usage is lower than personal rideshare. To understand riders’ preferences, a national survey (N = 2884) was conducted in the U.S. to investigate users’ choice behaviors in rideshare services examining personal versus pooled rideshare. Each survey respondent completed 20 stated-preference scenarios where participants choose between a personal or pooled rideshare option. Based on the responses, a mixed logit model was developed to capture the choice behavior preferences of the participants. The model unveiled the impact of demographic and trip attribute variables on users’ rideshare preferences. The discussion encompassed insights into demographic backgrounds and trip attributes, accompanied by a set of policy recommendations aimed at enhancing future pooled rideshare utilization.

Choice model↗

Proactive Assignment Strategy With Human Choice Models for Boosting Pooled Rideshare Service

This study analyzes various human factors considerations in estimating discounts for pooled rideshare trips. The discounts are utilized in an optimization-based rideshare assignment strategy (proactive strategy) and compared against each other, as well as a heuristic strategy attempting to replicate current real-world pooling rates. Simulations within Austin, Texas and Greenville, South Carolina, reveal the proactive strategy’s ability to increase average vehicle occupancy by 0.23 persons/mile in Austin and 0.52 persons/mile in Greenville. A significant ability to decrease trip rejections and increase profitability is also observed. Finally, the strengths of particular combinations of factors are discussed relative to their effectiveness in each region.

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗

The Development of the Pooled Rideshare Acceptance Model (PRAM)

Due to the advancements in real-time information communication technologies and sharing economies, rideshare services have gained significant momentum by offering dynamic and/or on-demand services. Rideshare service companies evolved from personal rideshare, where riders traveled solo or with known individuals, into pooled rideshare (PR), where riders can travel with one to multiple unknown riders. Similar to other shared economy services, pooled rideshare is beneficial as it efficiently utilizes resources, resulting in reduced energy usage, as well as reduced costs for the riders. However, previous research has demonstrated that riders have concerns about using pooled rideshare, especially regarding personal safety. A U.S. national survey with 5385 participants was used to understand human factor-related barriers and user preferences to develop a novel Pooled Rideshare Acceptance Model (PRAM). This model used a covariance-based structural equation model (CB-SEM) to identify the relationships between willingness to consider PR factors (time/cost, privacy, safety, service experience, and traffic/environment) and optimizing one’s experience of PR factors (vehicle technology/accessibility, convenience, comfort/ease of use, and passenger safety), resulting in the higher-order factor trust service. We examined the factors’ relative contribution to one’s willingness/attitude towards PR and user acceptance of PR. Privacy, safety, trust service, and convenience were statistically significant factors in the model, as were the comfort/ease of use factor and the service experience, traffic/environment, and passenger safety factors. The only two non-significant factors in the model were time/cost and vehicle technology/accessibility; it is only when a rider feels safe that individuals then consider the additional non-significant variables of time, cost, technology, and accessibility. Privacy, safety, and service experience were factors that discouraged the use of PR, whereas the convenience factor greatly encouraged the acceptance of PR. Despite the time/cost factor’s lack of significance, individual items related to time and cost were crucial when viewed within the context of convenience. This highlights that while user perceptions of privacy and safety are paramount to their attitude towards PR, once safety concerns are addressed, and services are deemed convenient, time and cost elements significantly enhance their trust in pooled rideshare services. This study provides a comprehensive understanding of user acceptance of PR services and offers actionable insights for policymakers and rideshare companies to improve their services and increase user adoption.

dynamic rideshare system↗

A User-Centered Design Exploration of Factors That Influence the Rideshare Experience

The rise of real-time information communication through smartphones and wireless networks enabled the growth of ridesharing services. While personal rideshare services (individuals riding alone or with acquaintances) initially dominated the market, the popularity of pooled ridesharing (individuals sharing rides with people they do not know) has grown globally. However, pooled ridesharing remains less common in the U.S., where personal vehicle usage is still the norm. Vehicle design and rideshare services may need to be tailored to user preferences to increase pooled rideshare adoption. Based on a large, national U.S. survey (N = 5385), the results of exploratory and confirmatory factor analyses suggested that four key factors influence riders’ willingness to consider pooled ridesharing: comfort/ease of use, convenience, vehicle technology/accessibility, and passenger safety. A binomial logistic regression was conducted to determine how the four factors influence one’s willingness to consider pooled ridesharing. The two factors that positively influence riders’ willingness to consider pooled ridesharing are vehicle technology/accessibility (B = 1.10) and convenience (B = 0.94), while lack of passenger safety (B = –0.63) and comfort/ease of use (B = –0.17) are pooled ridesharing deterrents. Understanding user-centered design and service factors are critical to increase the use of pooled ridesharing services in the future.

29 ENERGY PLANNING, POLICY, AND ECONOMY↗

Exploration of Factors That Influence Willingness to Consider Pooled Rideshare

Ridesharing has become an increasingly prevalent form of transportation. Although transportation network companies such as Uber and Lyft initially started as a personal rideshare service where individuals ride alone or with people they know, rideshare services have been expanded to pooled rideshare—a dynamic rideshare system where an individual rides with passengers they do not know. Despite the growth in rideshare services worldwide, the use of pooled rideshare in the U.S.A. is relatively low compared to other forms of transportation. A national U.S. survey (N = 5385) was conducted to investigate reasons why individuals are willing or unwilling to consider pooled rideshare. Exploratory and confirmatory factor analyses were performed, where the exploratory factor analysis suggests five factors, specifically,service experience,time/cost,traffic/environment,privacy, andsafety. Model fit indices of the confirmatory factor analysis verified that these five factors can represent the factors behind riders’ willingness to consider pooled rideshare. Furthermore, a binomial logistic regression was conducted to explore how the five factors influence riders’ willingness to consider pooled rideshare. The three factors that influence riders’ willingness to consider pooled rideshare wereservice experience(B = 1.05),traffic/environment(B = .38), andtime/cost(B = .26), while a lack ofprivacy(B = −1.46) can be a deterrent for pooled rideshare.Safetyis important for those who are both willing and unwilling to consider the use of pooled rideshare. Understanding these factors is important for the future of pooled rideshare services in the U.S.A.

Engineering↗

Dataset 2: A National Dataset on Human Choices in Pooled Rideshare, 2022

Dataset 2: A National Dataset on Human Choices in Pooled Rideshare, 2022. Dataset Description: Pooled Rideshare Acceptance Survey - Phase 2 (2022, N = 2,884). This dataset captures responses from a nationally representative sample of 2,884 adults across the United States to understand choice behaviors between personal and pooled rideshare services. The primary objective of this research is to investigate choice behaviors in rideshare services and provide insights that inform service design, policymaking, and transportation planning, with the aim of encouraging pooled rideshare adoption and enhancing transportation network energy efficiency. Data was collected via an online survey administered through a national panel provider. Participants ranged in age from 18 to 94 years, and representation from all U.S. regions. The survey was designed with a focus on investigating the stated-preference between personal and pooled rideshare services. Each participant responded to 20 stated-preference questions, where they were presented with a hypothesized situation to choose between a personal rideshare option and a pooled rideshare option to complete a trip. The sociodemographic information and attitudes towards factors of pooled rideshare acceptance were also collected to support the comprehensive investigation of participants’ rideshare choice behaviors. - Phase_2_Final - Each row represents an individual respondent, and each column corresponds to a variable such as stated-preference scenario attributes, stated-preference scenario responses, attitudes toward specific service features, and sociodemographic data. The data is available in both .CSV and .SAV formats. - Phase_2_Final_MapFile - The accompanying data dictionary explains all variable labels, response scales, and codes. An .XLSX format of the full survey instrument is included to support interpretation and reuse of the dataset.

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗

Willingness to Consider Pooled Rideshare?: An Exploratory Study on Influential Factors

Rideshare use has grown significantly, beginning with solo riders and evolving to pooled rideshare. Pooled rideshare involves sharing a ride with stranger(s). Despite the growth in rideshare services worldwide, the use of pooled rideshare in the U.S. is relatively low within all rideshare trips and compared to other forms of transportation, e.g., driving one's personal vehicle. A national survey of 5,385 individuals was conducted to identify factors influencing riders' willingness to consider pooled rideshare. Exploratory and confirmatory factor analyses were performed. The survey results indicated five factors: service experience, time/cost, traffic/environment, privacy, and safety. Understanding these factors is crucial for the future of dynamic ridesharing services in the U.S.

Su, Haotian↗

Factors Influencing Adoption of Pooled Rideshare An Explorative Study on User-Centered Design and Services

The rise of real-time information communication through smartphones and wireless networks enabled the growth of ridesharing services. While personal rideshare services (individuals ride alone or with people they know) initially dominated the market, the popularity of pooled ridesharing (individuals share rides with strangers) has grown globally. However, pooled rideshare remains less common in the U.S., where personal vehicle usage is still the norm. Vehicle design and rideshare services may need to be tailored to user preferences to increase pooled rideshare adoption. A national U.S. survey ( N = 5,385) used exploratory and confirmatory factor analyses to identify four key factors influencing riders’ willingness to consider pooled rideshare: comfort/ease of use, convenience, vehicle technology/accessibility, and passenger safety. Understanding and implementing these user-centered design principles and service-related factors may be critical for increasing the future use of pooled rideshare services

Gangadharaiah, Rakesh↗

Real-time Ridesharing for Transportation Hubs with Demand and Supply Uncertainty

Transportation hubs in major cities generate a significant amount of trips by taxis and for-hail vehicles (FHV), with many of the trips sharing similar destinations. This suggests promising opportunities to leverage the collective travel needs with dedicated ridesharing solutions to reduce the externalities of excessive traffic at transportation hubs. In this study, we develop a novel dynamic ridesharing approach to serve trips from the transportation hub by considering (1) demand (new passengers) and supply (newly available vehicles) in the near future and (2) the uncertainty of future predictions. Our approach consists of two stages. In the first stage, we develop a data structure called hub mobility tree to generate potential combinations of shareable trips as candidate schedules efficiently. Then the generated schedules are used in the second stage to formulate the stochastic hub-based ridesharing problem (SHRP), which is a stochastic integer programming problem with the objective to maximize the total expected ridesharing profit over time. Due to the prohibitive number of shareable trips, we then approximately solve SHRP by the sample average approximate method (SAA), and a dual Lagrangian technique is implemented to further improve the scalability of the solution approach. We demonstrate the performances of the proposed method by simulating the ridesharing service at JFK airport using NYC taxi and FHV data. The results indicate that the proposed method outperforms the myopic ridesharing (maximize profit for a single time step) and the rolling horizon method with point estimation of future demand and supply.

dynamic ridesharing↗

A Study of Financial Impacts of Pooled Rideshare Based on Assignment Strategies

This study explores the potential profitability of a pooled rideshare service in a simulation-based case study of two US metropolitan regions in the context of two fleet assignment strategies. A new method of obtaining more accurate fares is created to address scalability and accuracy assumptions relevant to pooling choice. Cases for private rideshare fleets, public mobility on demand offerings, and autonomous fleets are explored and analyzed. Two regions of differing types are explored to illustrate the impacts of geo-spatial demand density of profitability, with one region capturing a large urban and suburban environment and the second a less dense more compact small city. Results indicate that the cost of human drivers is prohibitively expensive, and regulation of driver pay extends the issue of financial viability. Despite these shortcomings, a more efficient rideshare assignment strategy is shown to increase profitability by as much as 60%. The smaller, more dense region was illustrated to experience a greater increase in profitability than the larger region when pooling was improved.

Paul, Joseph↗

Analysis of transit users’ waiting tolerance in response to unplanned service disruptions

Public transit not only provides an affordable, efficient, and green service but also plays a critical role in the development of resilient transportation systems in urban areas. Transit disruption as a common incident in transit service operation can severely affect the resiliency of the transportation system as well as users’ satisfaction. While it is of great interest to transportation authorities to understand passengers’ decision behavior during unplanned transit disruptions in order to implement efficacious recovery strategies, still little is known about users’ behavior in case of such incidents. The scarcity of available data is a major underlying factor for this gap. Utilizing a recently collected data of transit users in the Chicago metropolitan area, this study investigates transit users’ waiting tolerance during unplanned service disruptions and disclose the factors that affect their behavior. A set of interval-censored accelerated failure time models using different survival distributions are developed, compared, and the factors influencing the survival functions of the waiting tolerance are identified. The results of the analysis reveal that, for instance, having experience of using ridesharing services decreases users’ waiting tolerance during a disruption. Further, built-environment attributes (such as the density of pedestrian-oriented links and transit service frequency), availability of alternative modes, transit service type, user’s attitudes, and trip characteristics turn to be significant in users’ decision behavior.

99 GENERAL AND MISCELLANEOUS↗

Opinions from Users Across the Lifespan about Fully Autonomous and Rideshare Vehicles with Associated Features

Fully autonomous vehicles have the potential to fundamentally transform the future transportation system. While previous research has examined individuals’ perceptions towards fully autonomous vehicles, a complete understanding of attitudes and opinions across the lifespan is unknown. Therefore, individuals’ awareness, acceptance, and preferences towards autonomous vehicles were obtained from 75 participants through interviews with three diverse groups of participants: 20 automotive engineering graduate students who were building an autonomous concept vehicle, 21 non-technical adults, and 34 senior citizens. The results showed that regardless of age, an individual’s readiness to ride in a fully autonomous vehicle and the vehicle’s requirements were influenced by the users’ understanding of autonomous vehicles. All of the engineering students understand what a fully autonomous vehicle is and this group was the most willing to ride especially compared to the seniors, where only half of the seniors knew what a fully autonomous vehicle is and 58.8% were not at all ready to ride one. The desire to have a manual control option or the ability to override the vehicle was common (90% of the engineering students, 95.2% of the adults, and 82.4% of the seniors), especially for individuals who reported not being ready to ride in a fully autonomous vehicle. The majority of all three groups of participants (85% of the engineering students, 81% of the adults, and 52.9% of the seniors) considered it essential that the vehicle should convey information about the vehicle’s status and intended behavior. Diagnostic information about the vehicle was desired by the engineering students (71.4%), who had a technical understanding of autonomous vehicles and current automotive related technologies. When autonomous vehicles are available, most participants anticipate preferring to use them as a rideshare service model (75% of the engineering students, 38% of the adults, and 27% of the seniors) rather than owning (5% of the engineering students, 19% of the adults, and 21% of the seniors) the autonomous vehicle themselves. Regarding the topic of sharing rides with strangers, both the automotive engineering students (90%) and the adults (52.6%) were comfortable with the idea of pooled rideshare in comparison to the seniors (29.4%). In future efforts, it will be important to include potential autonomous vehicle users of a wide age range as well as physical, cognitive, and visual abilities.

Gangadharaiah, Rakesh↗

User Acceptance of Shared Autonomous Vehicles

A dissertation is proposed to explore user acceptance of shared autonomous vehicles (SAVs). SAVs are facing limited user acceptance. To systematically tackle the user acceptance barriers of SAVs, the main problem can be disintegrated into two sub-problems of user acceptance of autonomous vehicles (AVs) and ridesharing. The comfort of the ride experience in AVs is a determinant of user acceptance. Understanding the influential factors and developing methodologies to quantify human comfort in AVs are essential to facilitating future research to improve human comfort in AVs. The current pooled rideshare (PR) service closely resembles the anticipated future of SAVs. Understanding why users prefer or refuse to use PR at the current stage prepares SAVs for broader acceptance in the future. Until now, a series of peer-reviewed publications have been published to achieve the technical goals. Two simulator-based user studies were conducted to instrument the research on human comfort in AVs. Statistical analysis was performed to identify the crucial vehicular behavioral factors of human comfort in AVs. The influential factors of human comfort in AVs and methodologies to quantify and detect human comfort in AVs were investigated. Two survey-based studies were deployed to facilitate the investigation of user acceptance of rideshare services. The influential factors of users' willingness to consider PR were explored and identified, and the choice behaviors in ridesharing services were comprehensively modeled and analyzed. The proposed research answers a series of fundamental questions regarding the user acceptance of SAVs. For the branch of user acceptance of AVs, the research generated guidelines for improving passenger comfort in AVs by identifying a series of autonomous driving factors of passenger comfort. The research also provides fundamental tools to estimate human comfort levels for future research and in-AV applications. For the branch of user acceptance of PR, the research provided user acceptance-aware vehicle, service, and policy design insights that can promote the usage of PR.

Su, Haotian↗

Dataset 3: A National Dataset on Actionable Items in Improving Pooled Rideshare, 2025.

Dataset 3: A National Dataset on Actionable Items in Improving Pooled Rideshare.” 2025. Dataset Description: Pooled Rideshare Acceptance Survey - Phase 3 (2025, N = 8,296). This dataset represents the third and final phase of a national survey aimed at understanding user acceptance and preferences related to pooled rideshare (PR) services in the United States. Building on insights from earlier phases, this phase expands both the sample size and the depth of analysis to support policymaking, transportation planning, and service design for sustainable mobility systems. The Phase 3 survey was administered online to a nationally representative sample of 8,296 U.S. adults. The sample includes a wide range of demographics. The survey retained core questions from previous phases while introducing 77 detailed service features (actionable items) to evaluate potential improvements to PR offerings. Each feature was designed to assess whether a specific improvement, such as enhanced safety measures, real-time ride tracking, or user training would increase participants’ willingness to adopt PR services. In addition, behavioral predictors, current rideshare habits, environmental attitudes, and perceived barriers (e.g., safety, privacy, and comfort) were captured. - Phase_3_Final - The dataset contains rows corresponding to individual respondents and columns representing survey items, demographic characteristics, and response values. The data is available in both .CSV and .SAV formats. - Phase_3_Final_MapFile - Accompanying this dataset is a data dictionary explaining each variable, value range, and coding schema. An .XLSX format of the full survey instrument is included to support interpretation and reuse of the dataset.

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗

Pooled Rideshare in the U.S.: An Exploratory Study of User Preferences

Pooled ridesharing offers on-demand, one-way, cost-effective transportation for passengers traveling in similar directions via a shared vehicle ride with others they do not know. Despite its potential benefits, the adoption of pooled rideshare remains low in the United States. This exploratory study aims to evaluate potential service improvements and features that may increase users’ willingness to adopt the service. The study analyzed transportation behaviors, rideshare preferences, and willingness to adopt pooled rideshare services among 8296 U.S. participants in 2025, building on findings from a 2021 nationwide survey of 5385 U.S. participants. The study incorporated 77 actionable items developed from the results of the 2021 survey to assess whether addressing specific user-generated topics such as safety, reliability, convenience, and privacy can improve pooled rideshare use. A side-by-side comparison of the 2021 and 2025 data revealed shifts in transportation behavior, with personal rideshare usage increasing from 22% to 28%, public transportation from 21% to 27%, and pooled rideshare from 6% to 8%, while personal vehicle (79%) use remained dominant. Participants rated features such as driver verification (94%), vehicle information (93%), peak time reliability (93%), and saving time and money (92–93%) as most important for improving rideshare services. A pre-to-post analysis of willingness to use pooled rideshare utilizing the actionable items as per respondents’ preferences showed improvement: “definitely will” increased from 15.9% to 20.1% and “probably will” rose from 35.6% to 47.7%. These results suggest that well-targeted service improvements may meaningfully enhance pooled rideshare acceptance. This study offers practical guidance for Transportation Network Companies (TNCs) and policymakers aiming to improve pooled rideshare as well as potential future research opportunities.

Transportation Network Companies (TNCs)↗

Dataset 1: A National and City Dataset on Human Factors in Pooled Rideshare, 2021

Dataset 1: A National and City Dataset on Human Factors in Pooled Rideshare, 2021. Dataset Description: Pooled Rideshare Acceptance Survey - Phase 1 (2021, N = 5,385). This dataset captures responses from a nationally representative sample of 5,385 adults across the United States to understand public acceptance, preferences, and behavioral intentions related to pooled rideshare (PR) services. The primary objective of this research is to provide actionable insights to inform the design, deployment, and policy development of sustainable shared mobility systems. Data was collected via an online survey administered through a national panel provider. Participants ranged in age from 18 to 95 years, and representation from all U.S. regions. The survey instrument was designed to explore numerous dimensions related to PR adoption including demographic traits, current travel habits, rideshare familiarity, trust, safety, environmental attitudes, and user experience preferences. Both rideshare users and non-users were included, offering a diverse range of perspectives. - Phase_1_Final - The dataset includes survey items developed from literature reviews, and prior field studies. Each row represents an individual respondent, and each column corresponds to a variable such as willingness to use pooled rideshare, attitudes toward specific service features, and sociodemographic data. The data is available in both .CSV and .SAV formats. - Phase_1_Final_MapFile - The accompanying data dictionary explains all variable labels, response scales, and codes. An .XLSX format of the full survey instrument is also included to support interpretation and reuse of the dataset.

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗

Understanding and Modeling Pooled Rideshare Acceptance: Influential Factors, Preferred User Experiences, and Implications

Ridesharing allows people to share a vehicle with others traveling in the same direction, which can reduce costs and traffic congestion. Pooled rideshare (PR) services, such as UberX Share and Lyft Shared, offer an economical and environmentally friendly alternative by matching passengers traveling similar routes. However, despite these benefits, PR adoption remains low due to concerns about safety, privacy, and convenience. This research explores the factors influencing PR adoption and provides recommendations to improve user acceptance. A nationwide survey of 5,385 participants across the U.S. was conducted to understand why people choose or avoid PR. The study identified five key factors influencing PR consideration: safety, service experience, privacy, traffic/environment, and time/cost. Additional research examined ways to optimize PR experiences by identifying four critical factors: comfort/ease of use, convenience, vehicle technology/accessibility, and passenger safety. To measure the impact of these factors, a statistical model called the Pooled Rideshare Acceptance Model (PRAM) was developed, providing insights into how each element influences PR adoption. Further analysis using the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMA) revealed how demographic characteristics such as age, gender, income, and past rideshare experience shape PR perceptions. Some key findings from the multigroup analyses showed that younger users valued technological features and environmental benefits, while older users prioritized reliability and service transparency. Additionally, privacy concerns were more significant for female users, while convenience was critical for higher-income groups. These results emphasize that a 'onesize-fits-all' approach to PR service design is not effective, highlighting the need for tailored strategies to address different user segments. Further, workshops were conducted with researchers and students to translate the findings into real-world solutions. These workshops and 3 all the statistical analyses led to the development of 95 actionable recommendations. The recommendations focus on key areas such as safety, service reliability, user education, and accessibility, offering tangible improvements to PR services. The insights from this study provide valuable guidance for policymakers, transportation network companies (TNCs), and researchers aiming to make PR services safer, more accessible, and widely accepted. By addressing user concerns, PR can become a more viable transportation option, supporting sustainable urban mobility and reducing reliance on private vehicles. Additionally, these findings emphasize the importance of user-centric service design in encouraging broader PR adoption. Future research should explore evolving trends in PR preferences, technological advancements, and policy changes to ensure continued improvements. By implementing these recommendations, PR services can better align with user expectations, enhance trust in shared mobility, and contribute to a more efficient transportation ecosystem.

29 ENERGY PLANNING, POLICY, AND ECONOMY↗