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Results for “Customer Lifetime Value”

Search indexed NASA NTRS and DOE OSTI research on propulsion, heat transfer, battery materials and energy systems. Follow report and document links to the original sources.

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All sources NASA NTRS DOE OSTI

DOE OSTI2025

A Privacy First Path Analysis using Clickstream Data

In the modern digital economy, data-driven decision making is crucial for effectively meeting the ever-evolving demands of consumer engagement and satisfaction. Clickstream data has become invaluable for understanding customer behavior, yet concerns over privacy and security persist, especially with some internet service providers profiting from its sale. This article introduces an innovative methodology that blends experiential learning with advanced cryptographic techniques, including differential privacy and graph analytics. The core objective of this methodology is to estimate Customer Lifetime Value (CLV) by analyzing clickstream data, achieving an average prediction accuracy of 92.4% in user engagement levels while ensuring user anonymity through Recency, Frequency, and Monetary (RFM) analysis. Our study introduces the concept of a “data depositor” and a privacy manager, employing the composition theorem to merge non-adaptive queries effectively. Privacy budgets (? = 1.0, d = 10-5), sensitivity-specific techniques, and data partitioning were applied. Randomization and noise addition protect data integrity, with special handling for categorical values. This approach, differing from prior studies, offers a 12.6% improvement in privacy-preserving targeting accuracy while maintaining strict confidentiality, presenting a novel path forward in data-driven decision-making.

Frequency and Monetary (RFM) analysis↗

DOE OSTI2025

Modeling and Analysis of Clean Energy and Storage Technologies (CRADA Final Report, Project 1)

The goal of this project is to provide Southern Company Services, Inc. ("Participant") with custom scripts that can be used to create an average PV energy production profile, calculate lifetime energy value, calculate capacity value, and calculate the resultant financial metrics considering those value streams. Secondly, a fuel-cell model will be added to the public version of System Advisor Model (SAM). This standalone technology will incorporate PV and battery storage, allowing the participant to model the interaction of these three technologies. By adding this capability to a public version of SAM, a broad audience will be able to consider the system performance and financial benefits of installing a fuel cell as a baseline generator with PV. Thirdly, automated dispatch algorithms will be developed and added to SAM. These algorithms will enable Southern Company to dispatch a DC-connected front-of-the-meter battery system while considering price signals and PV clipping behavior. By adding these capabilities to a public version of SAM, users will be able to consider more complex and realistic ways of dispatching a battery system.

14 SOLAR ENERGY↗

NASA NTRS2002

Ground Operations of the ISS GNC Babb-Mueller Atmospheric Density Model

The ISS GNC system was updated recently with a new software release that provides onboard state determination capability. Prior to this release, only the Russian segment maintained and propagated the onboard state, which was periodically updated through Russian ground tracking. The new software gives the US segment the capability for maintaining the onboard state, and includes new GPS and state vector propagation capabilities. Part of this software package is an atmospheric density model based on the Babb-Mueller algorithm. Babb-Mueller efficiently mimics a full analytical density model, such as the Jacchia model. While lacchia is very robust and is used in the Mission Control Center, it is too computationally intensive for use onboard. Thus, Babb-Mueller was chosen as an alternative. The onboard model depends on a set of calibration coefficients that produce a curve fit to the lacchia model. The ISS GNC system only maintains one set of coefficients onboard, so a new set must be uplinked by controllers when the atmospheric conditions change. The onboard density model provides a real-time density value, which is used to calculate the drag experienced by the ISS. This drag value is then incorporated into the onboard propagation of the state vector. The propagation of the state vector, and therefore operation of the BabbMueller algorithm, will be most critical when GPS updates and secondary state vector sources fail. When GPS is active, the onboard state vector will be updated every ten seconds, so the propagation error is irrelevant. When GPS is inactive, the state vector must be updated at least every 24 hours, based on current protocol. Therefore, the Babb-Mueller coefficients must be accurate enough to fulfill the state vector accuracy requirements for at least one day. A ground operations concept was needed in order to manage both the on board Babb-Mueller density model and the onboard state quality. The Babb-Mueller coefficients can be determined operationally in two ways. The first method is to calibrate the coefficients in real-time, where a set of custom coefficients is generated for the real-time atmospheric conditions. The second approach is to generate pre-canned sets of coefficients that encompass the expected atmospheric conditions over the lifetime of the vehicle. These predetermined sets are known as occurrences. Even though a particular occurrence will not match the true atmospheric conditions, the error will be constrained by limiting the breadth of each occurrence. Both methods were investigated and the advantages and disadvantages of each were considered. The choice between these implementations was a trade-off between the additional accuracy of the real-time calibration and the simpler development for the approach using occurrences. The operations concept for the frequency of updates was also explored, and depends on the deviation in solar flux that still achieves the necessary accuracy of the coefficients. This was determined based on historical solar flux trends. This analysis resulted in an accurate and reliable implementation of the Babb-Mueller coefficients and how flight controllers use them during realtime operations.

Brogan, Jonathan↗

NASA NTRSDate not supplied

HRP Data Management Plan

The purpose of Human Research Program Data Management Plan (DMP) is to define the processes and activities required for the overall management of the research data collected and managed by HRP throughout their life cycle. New updates to the Data Management Plan in 2023 include 1. CAPABILITIES AND SERVICES Data Repositories. Principal Investigators (PIs) funded by HRP may be asked to submit data to one of several NASA data repositories. HRP archives data in the NASA Life Sciences Portal (NLSP) that it considers to be unique and high value. This includes data from human subjects in space flight (ISS and commercial flights) and ground analogs to spaceflight; spaceflight tech demos involving humans; human omics data including the microbiome; parabolic flight studies; and the NASA Space Radiation Laboratory (NSRL). The Open Science Data Repository (OSDR) includes The Ames Life Sciences Data Archive (ALSDA), used to archive non-human biological data (e.g., animal) generated by the Human Research program, and GeneLab, available to HRP PIs to archive non-human omics data. Catalog for search and retrieval. A catalog of non-human HRP life science experiments, with all associated descriptions (mission, payload, hardware, and personnel related information), and biospecimens is provided on the NLSP public web site for search and retrieval. 2. IRB ROLE IN RETURN OF INDIVIDUAL RESEARCH RESULTS The NASA IRB manages the process for incidental findings and for returning results to subjects for studies for which NASA IRB is the IRB of record. Omics data, especially genomics data, may generate information significant to the health of or risk to a research subject. These data potentially hold the keys to understand lifetime risks of chronic diseases, such as cancer, as well as risks associated with exposures common in space flight. 3. UPDATE OF TERMS – IDENTIFIABLE AND ATTRIBUTABLE DATA HRP now follows Federal and NASA policy by using “identifiable” instead of “attributable” for Personally Identifiable Information (PII). 4. POLICY ABOUT INTERNAL NON-RESEARCH USE OF DATA The HRP Chief Scientist grants access to data from HRP-funded research for non-research internal use that includes program management, customer facilitation, strategic planning, and risk research planning. Typical HRP personnel granted access to HRP research data for internal use include the Element Scientist, Subject Matter Experts (SME), and Data/bioinformatics Scientists. If data accessed for Internal Use is provided to an intramural or extramural scientist for hypothesis driven research, all Federal and NASA regulations (e.g., IRB review) regarding human subject research apply.

Data Management Plan↗