Fleet Algorithm Design for Pooled Rideshare: Integrating Human Factors, Simulation, and Optimization
This dissertation explores the study the integration of human factors modeling and rideshare fleet control algorithms. Pooled rideshare is a unique transportation mode offering that allows riders increased flexibility and accessibility over public transportation, and decreased cost relative to personal vehicles or traditional rideshare. Additionally, relative to personal vehicles, pooled rideshare offers reduced costs and options for those with difficulty obtaining transportation. Prior research in the space typically focused on modeling human behavior, or optimizing system performance, but a lack of integration of the concepts leads to unrealistic or underutilized outcomes. To tackle this problem, novel rideshare assignment, and repositioning strategies were designed and implemented in a simulation environment. Through a series of successive studies, improvements to current rideshare processes were identified, and beneficial outcomes for profitability, accessibility, and traffic were explored. Further, improved metrics to assess rideshare performance were designed and analyzed in the context of improved rideshare offerings. This research contributes to the field of transportation by tackling novel but pragmatic approaches to challenges facing the rideshare industry. Through the course of this dissertation, rideshares impacts on users, operators, and even regulators will be explored in detail. The justification behind the use of a simulation environment, a set of simulated regional models for testing, and the focus on realism and deployability is illustrated. The research identifies holes in potential markets for the use of both private, and public rideshare systems.