Scoping Study Using Randomized Controlled Trials to Optimize Small Buildings' and Small Portfolios' (SBSP) Energy Efficiency Programs
This report is an initial step in determining whether randomized controlled trials (RCTs) should be used by the U.S. Department of Energy (DOE), utilities, and others to optimize energy efficiency programs targeting the small buildings and small portfolios (SBSPs) community. This scoping study reviews the use of RCTs to evaluate consumer purchasing and decision-making behaviors and to inform energy-efficient decision making. The scoping study discusses the relevant work, gaps in existing work, and potential value in pursuing further RCTs as related to energy-efficiency decision making in the SBSPs community. Our findings show that the factors that drive consumer behavior toward the purchasing of green products or energy efficiency programs remain complex, requiring further study of the underlying behavior mechanisms leading to environmental concern and action. Although small- and medium-sized businesses may share some purchasing behaviors with individual consumers and large commercial portfolios, important differences should be considered. Factors that are relevant to businesses include firm size to determine economies of scale, regulation, age, and turnover of capital equipment. Marketing approaches to promote green services such as energy efficiency need to go beyond a conventional cost-benefit analysis to include the highlighting of the psychological benefits and delivery of practical benefits, such as energy efficiency.