DOE OSTI2014
The harvesting of behavioral data and their analysis through evidence-based reasoning enable the detection of sociocultural signatures in their context to support situation awareness and decision making. Harvested data are used as training materials from which to infer computational models of sociocultural behaviors or calibrate parameters for such models. Harvested data also serve as evidence input that the models use to provide insights about observed and future behaviors for targets of interest. The harvested data is often the result of assembling diverse data types and aggregating them into a form suitable for analysis. Data need to be analyzed to bring out the categories of content that are relevant to the domain being addressed in order to train or run a model. If, for example, we are modeling the intent of a group to engage in violent behavior using messages that the group has broadcasted, then these messages need to be processed to extract and measure indicators of violent intent. The extracted indicators and the associated measurements (e.g. rates or counts of occurrence) can then be used to train/calibrate and run computational models that assess the propensity for violence expressed in the source message. Ubiquitous access to the Internet, mobile telephony and technologies such as digital photography and digital video have enabled social media application platforms such as Facebook, YouTube, and Twitter that are altering the nature of human social interaction. The fast increasing pace of online social interaction introduces new challenges and opportunities for gathering sociocultural data. Challenges include the development of harvesting and processing techniques tailored to new data environments and formats (e.g. Twitter, Facebook), the integration of social media content with traditional media content, and the protection of personal privacy. As these and other challenges are addressed, a new wealth of behavioral data and data analysis methods becomes available that are shaping social computing as a strongly data-driven experimental discipline with an increasingly stronger impact on the decision-making process of groups and individuals alike. In this chapter, we review current advances and trends in the detection of sociocultural signatures. Specific embodiments of the issues discussed are provided with respect to the assessment of violent intent and sociopolitical contention. We begin by reviewing current approaches to the detection of sociocultural signatures in these domains. Next, we turn to the review of novel data harvesting methods for social media content. Finally, we discuss the application of sociocultural models to social media content, and conclude by commenting on current challenges and future developments.