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At least 397 records · Page 22

Unleashing Gen Y: Marketing Mars to Millennials

Space advocates need to engage Generation Y (born 1977-1999).This outreach is necessary to recruit the next generation of scientists and engineers to explore Mars. Space advocates in the non-profit, private, and government sectors need to use a combination of technical communication, marketing, and politics, to develop messages that resonate with Gen Y. Until now, space messages have been generated by and for college-educated white males; Gen Y is much more diverse, including as much as one third minorities. Young women, too, need to be reached. My research has shown that messages emphasizing technology, fun, humor, and opportunity are the best means of reaching the Gen Y audience of 60 million (US population is 300 million). The important things space advocates must avoid are talking down to this generation, making false promises, or expecting them to "wait their turn" before they can participate. This is the MTV generation! We need to find ways of engaging Gen Y now to build a future where human beings can live and work on the planet Mars. In addition to the messages themselves, advocates need to keep up with Gen Y' s social networking and use of iPods, cell phones, and the Internet. NASA and space advocacy groups can use these tools for "viral marketing," where young people share targeted space-related information via cell phones or the Internet because they like it. Overall, Gen Y is a socially dynamic and media-savvy group; advocates' space messages need to be sincere, creative, and placed in locations where Gen Y lives. Mars messages must be memorable!

Leahy, Bart D.↗

Plans and Considerations for the Exploration of Space

The Mars Settlement Design Competition is a program for high school students and teachers to experience the process of mission and hardware design. It provides a top level view into how NASA plans to explore space. I will be involved with all three days of this competition. On Friday I plan to give two presentations, one to the employees of White Sands Test Facility and one to students and teachers. On Saturday, I will have a question and answer session with some of the teachers participating in the workshop. Sunday I will serve as one of the judges that will review the students projects created over the weekend. The main emphasis of my talk will focus on exploring the possibilities of the future of space exploration. I will discuss the Mars Reference Mission 3.0, as well as some of the current robotic missions being sent to Mars. Next, I will present a business model perfected by Hum Mandell, showing how the public, private, and commercial sectors all play a major role in sending humans to Mars. I will also discuss the work of the Integrated Design Team at JSC and how that working together approach is key for a successful design. Finally, I will present that the question of how humans can reach out beyond low earth orbit and place permanent settlements on Mars is really a function of the imagination of those who intend on going there.

Derkowski, Brian J.↗

Next Generation Agricultural System Data, Models and Knowledge Products: Introduction

Agricultural system models have become important tools to provide predictive and assessment capability to a growing array of decision-makers in the private and public sectors. Despite ongoing research and model improvements, many of the agricultural models today are direct descendants of research investments initially made 30-40 years ago, and many of the major advances in data, information and communication technology (ICT) of the past decade have not been fully exploited. The purpose of this Special Issue of Agricultural Systems is to lay the foundation for the next generation of agricultural systems data, models and knowledge products. The Special Issue is based on a 'NextGen' study led by the Agricultural Model Intercomparison and Improvement Project (AgMIP) with support from the Bill and Melinda Gates Foundation.

Next generation↗

Data Science for Weather Impacts on Crop Yield

Private businesses in sectors, such as food, energy, and retail, as well as public sector and federal agencies are interested in the predictive understanding of weather impacts on crop yield, which is an important aspect of food security. Scientific literature has mainly examined how crop yield is impacted by growing season-averaged weather indices. Although a few studies did consider weather extremes in their analysis, their scope was either restricted to measuring their conditional relationship with yield or the extreme event types considered were limited. Selection of regression models, whether the more commonly used linear approaches or nonlinear methods, have not been appropriately justified in this context. Here, we develop data-driven methods to examine two inter-related hypotheses for improved scientific understanding and enhanced predictive modeling. The first hypothesis, that extreme weather indices have a statistically significant information content in them is found to be valid based on linear and nonlinear methods for pairwise dependence. The second hypothesis, examines the value addition of nonlinear regression methods, and suggests that linear approaches may not alone be adequate. The results of this study can inform scientific understanding, generation and relevance of indices and end-to-end risk assessment systems in the context of climate impacts on crop yield. An immediate application may be in the context of NASA Earth Exchange (NEX) which facilitates the generation and dissemination of impacts relevant weather data and indices using a multitude of satellite-derived data sets and model outputs.

Data mining, food security, weather impacts↗

A Data & Reasoning Fabric to Enable Advanced Air Mobility

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of advanced air mobility by providing all data and reasoning where they are needed. The DRF marketplace is based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the envisioned highly complex and dense airspace operations. DRF activities will identify, test and - as needed - research and develop critical core technologies, and collaboratively test these technologies, open standards and architectures, and the integrated framework with end-users so as to deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of it and associated standards.

Urban Air Mobility↗

Data and Reasoning Fabric (DRF) Phase I & Phase II Report

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of advanced air mobility by providing all data and reasoning where they are needed. The DRF marketplace is based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the envisioned highly complex and dense airspace operations. DRF activities will identify, test and - as needed - research and develop critical core technologies, and collaboratively test these technologies, open standards and architectures, and the integrated framework with end-users so as to deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of it and associated standards.

UAM↗

Data & Reasoning Fabric: Minimum Viable Product

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of advanced air mobility by providing all data and reasoning where they are needed. The DRF provides a marketplace based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the complex and dense airspace operations required to achieve advanced air mobility goals. DRF activities will identify, test and - as needed - research and develop critical core technologies. In order to deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of DRF and associated standards, DRF activities will collaboratively test these technologies, open standards and architectures, and an integrated framework with end users.

UAM↗

A Data & Reasoning Fabric to Enable Advanced Air Mobility

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of advanced air mobility by providing all data and reasoning where they are needed. The DRF marketplace is based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the envisioned highly complex and dense airspace operations. DRF activities will identify, test and - as needed - research and develop critical core technologies, and collaboratively test these technologies, open standards and architectures, and the integrated framework with end-users so as to deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of it and associated standards.

Urban Air Mobility↗

Data & Reasoning Fabric Minimum Viable Product

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of air mobility by providing all data and reasoning where they are needed. The DRF provides a marketplace based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the complex and dense airspace operations required to achieve advanced air mobility goals. The DRF marketplace is decentralized and will not be owned by any single party. To deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of DRF and associated standards, DRF activities will collaboratively test these technologies, open standards and architectures, and an integrated framework with end-users.

DRF↗

Data & Reasoning Fabric Minimum Viable Product

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of air mobility by providing all data and reasoning where they are needed. The DRF provides a marketplace based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the complex and dense airspace operations required to achieve advanced air mobility goals. The DRF marketplace is decentralized and will not be owned by any single party. To deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of DRF and associated standards, DRF activities will collaboratively test these technologies, open standards and architectures, and an integrated framework with end-users. The DRF activity is developing a Minimum Viable Product (MVP) called the DRF Accelerator which will enable the rapid deployment of candidate data and reasoning services to test and evaluate the DRF core system functionality. The DRF Project is engaging with government and industry end-users and stakeholders, to: (1) assess the technical feasibility of the DRF Accelerator; (2) assess the likelihood of adoption, through shared test and evaluation; and (3) identify what data and services can be shared across DRF.

DRF↗

Framing Potential Wildfire Opportunities for DRF

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of air mobility by providing all data and reasoning where they are needed. The DRF provides a marketplace based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the complex and dense airspace operations required to achieve advanced air mobility goals. The DRF marketplace is decentralized and will not be owned by any single party. To deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of DRF and associated standards, DRF activities will collaboratively test these technologies, open standards and architectures, and an integrated framework with end-users.

Aeronautics↗

Data and Reasoning Fabric (DRF)

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of air mobility by providing all data and reasoning where they are needed. The DRF provides a marketplace based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the complex and dense airspace operations required to achieve advanced air mobility goals. The DRF marketplace is decentralized and will not be owned by any single party. To deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of DRF and associated standards, DRF activities will collaboratively test these technologies, open standards and architectures, and an integrated framework with end-users.

Aeronautics↗

Data and Reasoning Fabric (DRF)

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of air mobility by providing all data and reasoning where they are needed. The DRF provides a marketplace based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the complex and dense airspace operations required to achieve advanced air mobility goals. The DRF marketplace is decentralized and will not be owned by any single party. To deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of DRF and associated standards, DRF activities will collaboratively test these technologies, open standards and architectures, and an integrated framework with end-users. Presentation has a run time of 16:58 and is an mp4 attachment included in documents.

Aeronautics↗

Data and Reasoning Fabric (DRF)

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of air mobility by providing all data and reasoning where they are needed. The DRF provides a marketplace based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the complex and dense airspace operations required to achieve advanced air mobility goals. The DRF marketplace is decentralized and will not be owned by any single party. To deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of DRF and associated standards, DRF activities will collaboratively test these technologies, open standards and architectures, and an integrated framework with end-users.

Aeronautics↗

Data and Reasoning Fabric (DRF)

A Data & Reasoning Fabric (DRF) is envisioned to enable the full potential of air mobility by providing all data and reasoning where they are needed. The DRF provides a marketplace based on an open foundational ecosystem of data and reasoning exchange between the many systems that must seamlessly interplay to manage the complex and dense airspace operations required to achieve advanced air mobility goals. The DRF marketplace is decentralized and will not be owned by any single party. To deliver reference designs and development environments that catalyze broad private and public sector buy-in and self-sustaining development of DRF and associated standards, DRF activities will collaboratively test these technologies, open standards and architectures, and an integrated framework with end-users. (13.21 run time Video of presentation)

Aeronautics↗

An Initial Strategy for Commercial Industry Awareness of the International Space Station

While plans are being developed to utilize the ISS for scientific research, and human and microgravity experiments, it is time to consider the future of the ISS as a world-wide commercial marketplace developed from a government owned, operated and controlled facility. Commercial industry will be able to seize this opportunity to utilize the ISS as a unique manufacturing platform and engineering testbed for advanced technology. NASA has begun the strategic planning of the evolution and commercialization of the ISS. The Pre-Planned Program Improvement (P3I) Working Group at NASA is assessing the future ISS needs and technology plans to enhance ISS performance. Some of these enhancements will allow the accommodation of commercial applications and the Human Exploration and Development of Space mission support. As this information develops, it is essential to disseminate this information to commercial industry, targeting not only the private and public space sector but also the non-aerospace commercial industries. An approach is presented for early distribution of this information via the ISS Evolution Data book that includes ISS baseline system information, baseline utilization and operations plans, advanced technologies, future utilization opportunities, ISS evolution and Design Reference Missions (DRM). This information source and tool can be used as catalyst in the commercial world for the generation of ideas and options to enhance the current capabilities of the ISS.

Jorgensen, Catherine A.↗

Risk Management: A Practical Design Tool For Space Systems and Technology Development

Over the past two decades, risk management and risk analysis have emerged throughout the business community in the United States (US) as prominent planning and development strategies used to mitigate risk of failure and ensure a high return on investment (ROI) for business endeavors (financial and otherwise). They are generic tools that can be applied to any business regardless of the sector (i.e., government, university, private) and have been used by the Federal government in the form of institutional practices aimed at maximizing the probability of success in business activities. One US Federal agency that incorporates risk management and analysis techniques into business and/or engineering activities is the National Aeronautics and Space Administration (NASA). The present work is a discussion on mission, spacecraft and instrument design (as well as technology development) and the role of risk management, analysis and mitigation as a fundamental tool in the design process.

Silk, Eric A.↗

Auralization of Tonal Rotor Noise Components of a Quadcopter Flyover

The capabilities offered by small unmanned vertical lift aerial vehicles, for example, quadcopters, continue to captivate entrepreneurs across the private, public, and civil sectors. As this industry rapidly expands, the public will be exposed to these devices (and to the noise these devices generate) with increasing frequency and proximity. Accordingly, an assessment of the human response to these machines will be needed shortly by decision makers in many facets of this burgeoning industry, from hardware manufacturers all the way to government regulators. One factor of this response is that of the annoyance to the noise that is generated by these devices. This paper presents work currently being pursued by NASA toward this goal. First, physics-based (CFD) predictions are performed on a single isolated rotor typical of these devices. The result of these predictions are time records of the discrete tonal components of the rotor noise. These time records are calculated for a number of points that appear on a lattice of locations spread over the lower hemisphere of the rotor. The source noise is then generated by interpolating between these time records. The sound from four rotors are combined and simulated-propagation techniques are used to produce complete flyover auralizations.

Christian, Andrew W.↗