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All sourcesNASA NTRSDOE OSTI
DOE OSTI2021

Advancing Solar Innovation for Low and Moderate-Income Households (Final Technical Report)

The overarching goal of this project was to deepen the understanding of the social and economic aspects of solar adoption, with a specific eye towards any pathways or barriers that could be identified that directly impact low and moderate-income households. Specific objectives included (1) identifying and assessing significant non-economic barriers that complicate the ability of LMI households to adopt and benefit from solar, even under scenarios with low economic barriers; (2) assessing the differential ability of groups to benefit from solar adoption based on their ability to invest in different solar innovations; (3) explaining why some LMI communities nonetheless experience significantly higher rates of solar adoption and benefit than others; (4) developing a methodological model for generating data addressing key issues to the project; and (5) designing and developing an interactive web portal that aggregates existing datasets, provides researchers trend analysis capabilities, standardizes project protocols for other states and communities; provides the opportunities for researchers using the same protocol in other communities to upload their results; and engages with the general public by providing them the ability to upload their own perspectives and stories of solar technology adoption. Through a common framework for conducting semi-structured field interviews. In partnership with cooperative extension services, in conjunction with survey research and the aggregation of existing solar adoption datasets, this study has identified that currently ,there is a strong values alignment and knowledge access challenge that continues to affect solar adoption. Participants in this study – many of whom are either low or moderate-income and/or live in underserved rural communities do not believe solar is an option where they live or believe solar is appropriate for their lifestyle. This perception challenge is further exacerbated by the absolute dearth of adopters in most communities and a total lack of local marketing for solar energy. What marketing that does exist is geared towards audiences other than those in the participant's community, reinforcing a perception that 22% of survey respondents (n = 1,551) have: that solar energy is not meant for them and their community. Overcoming these serious human challenges pertaining to knowledge and marketing are critical to reducing the customer acquisition costs incurred amongst LMI communities and especially those in rural America where the opportunities solar provides to increase local energy resilience, security, all while engaging in personal stewardship of the planet could align with local values. Community-Based Social Marketing, built in partnership with community leaders and geared towards meeting local visions of ideal life, is a near term opportunity to bridge the gap between local priorities and national market and policy imperatives for solar while moving towards the administration's goals for renewable energy as part of a just and equitable decarbonization program. The tools and methods developed for this study can serve as a template for identifying other specific local challenges for solar adoption in other state, and provide the opportunity for a common data framework for understanding system-wide trends and barriers to achieving uptake of residential solar in communities that may, ultimately, benefit the most from the technology.

14 SOLAR ENERGY↗
DOE OSTI2021

A novel machine learning based identification of potential adopter of rooftop solar photovoltaics

With the proliferation of rooftop solar photovoltaic installations, there is a need to proactively predict consumer potential for solar photovoltaic adoption, for improved electric utility planning and operation. Traditional analytical modeling approaches are limited to a few survey features and a larger part of the survey would remain untouched by the decision model. This article presents a novel, data-driven modeling approach that strategically prunes a large set of consumer profile features using a machine learning framework to train a model for predicting potential solar adoption. The approach utilizes the Gradient Boosting Decision Tree model through a Light Gradient Boosting framework that improves significantly over the poor prediction accuracy of the existing approaches. Model training using focal-loss based supervision is used to overcome the difficulty in identifying the potential adopters that is inherent in conventional data-driven models. In addition, to overcome possible data sparsity in a limited survey sample, a Generative Adversarial Network is presented to create synthetic user samples and its effectiveness on model performance is assessed. A Bayesian optimization approach is used to systematically arrive at the hyperparameters of the proposed model. Validation of the presented approach on a survey data collected by the National Rural Electric Cooperative Association in Virginia in 2018 demonstrates the excellent predictive capability of the machine learning based approach to modeling solar adoption reliably.

14 SOLAR ENERGY↗
DOE OSTI2021

Coupled social and infrastructure approaches for enhancing solar energy adoption. Final Report

The goal of this project was to work with rural electric cooperatives to facilitate the diffusion of solar energy adoption in households located in the rural and semi-urban areas of Virginia by identifying social and behavioral factors that might be unique to rural regions; and develop a model to calculate the solar adoption propensity score for household based on their demographics, social and behavioral characteristics which would provide an objective metric to cooperatives that can be further used to do targeted marketing of rooftop solar panels. This was achieved through the following tasks: (1) Conducted a survey of the members of Virginia electric cooperatives to identify demographic, social, financial and behavioral attributes of individuals who are likely to adopt rooftop solar panels. (2) Developed a highly detailed, data-driven, agent-based model of the population of Virginia, focusing on the rural regions. (3) Developed diffusion models that use social, behavioral, and demographic factors, and peer effects to study their impact on solar adoption in rural areas. (4) Built a prototype tool based on the diffusion model to help study market segmentation in rural areas and made it available to National Rural Electric Cooperative Association (NRECA). (5) Results and recommendations derived from the model were provided to NRECA to be shared with participating cooperatives. (6) Results were published in peer reviewed journals, conference proceedings and book chapters, and ideas disseminated through presentations and newsletters. There were several important methodological contributions made under this project which are detailed in the published papers, including: (1) Built a decision-adjusted model for predicting adoptors with imbalanced training data; (2) designed seeding strategies to maximize adoption given a fixed budget; (3) built a methodology to compare different agent based models; (4) created models to identify important factors that influence decision to adopt solar panels; and (5) built a methodology for building household profiles of solar generation to study the duck curve phenomenon. The team included members from the University of Virginia (lead), National Rural Electric Cooperative Association (NRECA), Arizona State University, Virginia Tech and Sandia National Laboratory. Note that no individual entity or stakeholder has incentive to promote solar in rural regions. Most of the research and work focuses around urban regions where the potential for growth in solar adoption is higher due to higher population density. This puts rural areas at a disadvantage. By improving the diffusion of solar adoption in rural parts of the country, we can not only provide clean energy to rural areas but also promote job growth and improves energy independence.

14 SOLAR ENERGY↗
DOE OSTI2021

Social Learning and Solar Photovoltaic Adoption

Growing literature points to the effectiveness of leveraging social interactions and nudges to spur adoption of prosocial behaviors. This study investigates a large-scale behavioral intervention designed to actively leverage social learning and peer interactions to encourage adoption of residential solar photovoltaic systems. Municipalities choose a solar installer offering group pricing and undertake an informational campaign driven by volunteer ambassadors. We find a causal treatment effect of 37 installations per municipality from the campaigns and no evidence of harvesting or persistence. The intervention also lowers installation prices. Randomized controlled trials based on the intervention show that selection into the program is important, whereas group pricing is not. Our results suggest that the program provided economies of scale and lowered consumer acquisition costs, leading to low-cost emission reductions. This paper was accepted by Matthew Shum, marketing.

Business & Economics↗
DOE OSTI2021

SolarSMART 2020 Georgia Survey

The SolarSMART 2020 Georgia Survey dataset provides results from a survey of 1,544 residents of the State of Georgia above the age of 18 on their perceptions of photovoltaic solar energy. The survey includes the following: demographic information for each respondent, their location in the state (by ZIP Code); the type of house they reside within; whether they have or have not adopted solar energy (and if so, how did they adopt solar energy); their personal views and perceptions of solar energy both for themselves and within their community; and their perceptions of who within Georgia and across the United States would or would not be inclined to adopt solar. Respondents were asked to provide their responses to questions addressing the following issues as they pertained to both themselves and their perceptions of others (Georgians and Americans writ large): (a) perception of how home type shape solar adoption; (b) perceptions of personal values (interpersonal, political, environmental); (c) the design of solar and the marketing of it; (d) financial dimensions of adopting solar energy; (d) and favorability towards new technologies. This data was collected via an online survey through a third-party distributor between June and September of 2020. Respondents were from 151 of the 159 counties of the State of Georgia, with representation of both urban and rural residents. In total, the dataset includes 171 variables, with one being an open-ended question coded by the research team. Variables include demographic characteristics (personal, housing, location), multiple-choice single answer, ranked-choice responses to different statements about solar, and a series of two digital map exercises where respondents highlighted geographic regions (states or parts of Georgia) based on whether the believe residents there do, do not, or they do not know if the respondents do or do not adopt solar.

14 SOLAR ENERGY↗
DOE OSTI2024

Machine-Learning-Based Mapping and Modeling of Solar Energy with Ultra-High Spatiotemporal Granularity

Despite the rapid growth of solar energy, we still lack a dynamic, high-fidelity database that tracks the spatiotemporal variations of solar PVs and their associated infrastructures across different places at a spatially resolved scale. The absence of such data presents a barrier to various applications such as solar PV growth projection, solar energy integration, solar incentive design, and climate risk assessment. In this project, we aim to bridge this gap by developing AI-based algorithms to extract granular information about solar PV installations and their associated infrastructures (i.e., distribution grids) from widely available unstructured data like remote sensing images and street views. As a result, we have built the Solar Energy Atlas, a fine-grained, large-scale geospatial overlay of distributed solar PVs and distribution grids. On top of it, we have advanced the understanding of solar adoption and distribution grid vulnerability to climate-induced extremes. Our major contributions can be summarized as follow: (1) By developing new AI algorithms, we have built the most comprehensive solar PV spatiotemporal database covering the entire US. This is the first time we obtained the exact GPS locations, size, subtype, and installation year information for rooftop solar PVs across the US. This database can be used for solar PV growth projection, solar energy integration, solar energy policy analysis and design, and spatially-resolved climate risk assessment. (2) Leveraging this database, we have uncovered the socioeconomic driving factors that are correlated with earlier onset of solar adoption and higher saturated adoption levels. We have identified the heterogeneity in the effects of different types of financial incentives on solar adoption and provided implications for tailoring incentive design based on local income levels to promote equitable solar adoption. (3) We have developed a distribution grid GIS mapping algorithm which can obtain granular geospatial and topology information about distribution grids using multi-modal open data, reducing the dependency on hard-to-obtain smart meter data of conventional approaches. It shows effectiveness in both the U.S. and Sub-Saharan Africa. Using this algorithm, we have uncovered the non-uniform vulnerability of distribution grids to wildfires in California in the aspects of undergrounding protection and Distributed Energy Resources (DER) preparedness. This has provided important implications for improving the affordability and equity of grid adaptation approaches. (3) We have made our produced database publicly available and provided user-friendly interface to enable various stakeholders and the general public to interact with the data. We have also integrated the produced data into the Data Commons platform to enable the public to access the data and correlate it with other location-specific characteristics simply using natural language as queries. The impact of our project is three-fold: (1) New algorithms for mapping solar PVs and distribution grids across space and time, which are open source to facilitate researchers and industry; (2) New databases of solar PVs and distribution grids that have been made publicly available for engineering, social, and policy applications; (3) New understandings and actionable insights on the potential approaches to promoting solar adoption and reducing energy infrastructure vulnerabilities. In this report, we start by discussing the project background and motivation (section 5), followed by the overview of project objectives (section 6). Results and discussion for each task are presented in section 7. Significant accomplishments are summarized in section 8. This report will be concluded by discussing the paths forwards (section 9), products (section 10), and team roles (section 11).

14 SOLAR ENERGY↗
DOE OSTI2021

Affordable and Accessible Solar for All: Barriers, Solutions, and On-Site Adoption Potential

Solar energy technologies can be used as part of a suite of tools to reduce the energy burden of low-income customers, but to date, low- and moderate-income (LMI) customers have not adopted solar at the same rate as other income groups. This paper summarizes the barriers of LMI solar adoption related to finance and funding, community engagement, site suitability, policy and regulatory, and resilience and recovery and discusses existing and potential future solutions to address these barriers. In addition, we model future LMI on-site solar adoption, using the National Renewable Energy Laboratory's (NREL's) dGen model. We model future scenarios assuming no changes in the current LMI solar policy and program environment, and we add two incentives to low-income households for adopting solar: a $\$$3,000 incentive and a full incentive (i.e., the full cost of a PV system). While we model a financial incentive, this dollar reduction in cost could also come from other efforts, for example, reductions in solar soft costs. We find that by 2050, 48-49% of LMI households adopt solar, resulting in $\$$69- $\$$101 billion in first year utility bill savings to these consumers.

14 SOLAR ENERGY↗
DOE OSTI2024

Rooftop Solar in Lawrence, MA: Community Perspectives, Deceptive Practices, and Financing Options

This report was prepared as part of the U.S. Department of Energy's Communities Local Energy Action Program (Communities LEAP) pilot competitive technical assistance for the Lawrence Massachusetts Stakeholder Coalition (LSC) composed of The City of Lawrence, All In Energy, MassDevelopment, Mill City Community Investments, BlocPower and Groundwork Lawrence, and led by Browning the Green Space. The LSC identified rooftop solar photovoltaics as a top priority for this technical assistance opportunity. Lawrence faces high energy burden and electricity prices, thus rooftop solar can be a tool to help lower those costs. However, the coalition received feedback that some solar companies were using deceptive and unfair practices when marketing, selling, or financing solar energy, costing residents more money than utility rates and increasing the energy burden. This project sought to address rooftop solar community priorities through two pathways: 1. facilitating community engagement to understand community perspectives and experiences with rooftop solar development; and 2. conducting a financial cash-flow analysis highlighting the varying fiscal outcomes for rooftop solar adopters based off rooftop solar leasing, ownership, or buying electricity from the utility (National Grid).

14 SOLAR ENERGY↗
DOE OSTI2024

Product Innovation to Increase Low-to-Moderate-Income Customers' Adoption of Community Solar PV

This study aims to comprehensively analyze community solar project preferences for consumers and suppliers by conducting three distinct analyses. First we analyze the predictors of community solar contract adoption to understand how individual priorities affect the probability of adoption. Using an original data set of survey responses from potential community solar customers, we analyzed the predictors of contract adoption by employing a weighted logit model. We find that individuals who were previously familiar with community solar projects were significantly more likely to adopt than those who were not familiar. Secondly, a survey of community solar developers and financiers identified industry perceived barriers to community solar access and inclusion. Thirdly, we gathered payment performance information from community solar initiatives to measure how financial risks are perceived and how they interact with customer demographics. Our study is beneficial to the public by providing insights into the drivers and barriers of community solar adoption and sheds light on the importance of understanding individual priorities in designing effective community solar policies. The community solar industry has changed significantly since the beginning of this project. The industry continues to grow at a rapid rate, with an additional 7 gigawatts expected to come online between 2022 and 2027. With federal pressure to meet climate goals, as the harms of climate change continue to impact everybody, legislators are looking to community solar as a method to achieving their states energy policy goals. These new policies that push for low-to-moderate inclusion, coupled with the increase in community solar capacity illustrate a new era for the community solar industry. A number of policies have arisen in the last few months that push for more inclusive practices including the groundbreaking Solar for All program run by the EPA. The research created a “best practice” contract that can then be used, in conjunction with the manuscript and validated study, to pitch the industry on a more inclusive community solar product.

14 SOLAR ENERGY↗
DOE OSTI2021

Decarbonizing via disparities: Problematizing the relationship between social identity and solar energy transitions in the United States

As solar adoption across the United States continues to grow, so do the gaps between rural and urban communities in how they choose to embrace these technologies, leading to serious questions of social justice and equity by researchers and policymakers alike. While recent studies have examined the racial and social justice elements of solar adoption alongside institutions' role in shaping pro-solar policies, codes, and code enforcement, an opportunity exists to discuss how the place and composition of the body politic in terms of race/ethnicity and rurality exists. This paper establishes a methodology for examining location and body politic composition concerning adopting all types of solar (residential, non-residential, utility-scale), utilizing the State of Georgia as a case study. Results indicate that the approach yields useful and informative findings; namely, there is a significant difference in adopting non-residential and utility-scale solar between rural and urban counties. We conclude by discussing further opportunities to expand on this analysis and the impact of assessing solar adoption in terms of value alignment between a body politic and the policies that shape the adoption of sustainable energy technologies. Finally, combining solar adoption information for the State of Georgia with Census data, this study compares solar adoption trends across counties--grouped by urban/rural classification and racial and ethnic majority.

14 SOLAR ENERGY↗
DOE OSTI2021

The Los Angeles 100% Renewable Energy Study (LA100): Chapter 4. Customer-Adopted Rooftop Solar and Storage

The City of Los Angeles has set ambitious goals to transform its electricity supply, aiming to achieve a 100% renewable energy power system by 2045, along with aggressive electrification targets for buildings and vehicles. To reach these goals, and assess the implications for jobs, electricity rates, the environment, and environmental justice, the Los Angeles City Council passed a series of motions directing the Los Angeles Department of Water and Power (LADWP) to determine the technical feasibility and investment pathways of a 100% renewable energy portfolio standard. The Los Angeles 100% Renewable Energy Study (LA100) is a first-of-its-kind objective, rigorous, and science-based power systems analysis to determine what investments could be made to achieve these goals. The LA100 final report is presented as a collection of 12 chapters and an executive summary, each of which is available as an individual download. This chapter explores the technical and economic potential for rooftop solar in LA, and how much solar and storage might be adopted by customers.

100% Renewable↗
DOE OSTI2022

Community Solar Barriers, Project Models, and Considerations for Multifamily Affordable Housing

Community solar can offer immense benefits to multifamily affordable housing (MFAH) providers and low- and moderate-income (LMI) households through reduced electricity bills or enhanced services or building amenities. Although MFAH providers and households may wish to pursue the benefits of community solar, barriers exist. This issue brief summarizes the current MFAH market and challenges to community solar adoption, followed by a discussion of four community solar project models that address solar adoption barriers faced by MFAH providers and households.

community solar↗
DOE OSTI2022

SolarAPP+ Pilot Analysis: Performance and Impact of Instant, Online Solar Permitting

The National Renewable Energy Laboratory (NREL) led a collaborative effort to develop the Solar Automated Permit Processing Plus (SolarAPP+), a no-cost solar permitting software solution to address residential solar photovoltaic (PV) permitting resource constraints and streamline solar adoption processes among authorities having jurisdiction (AHJs). The SolarAPP+ is an online portal that automates permit plan review, enabling an instant permit approval process for code-compliant residential PV systems. Based on national model building, electrical, and fire codes, the SolarAPP+ automatically performs a compliance check of permit inputs against code requirements and produces an inspection checklist that can be used to verify installation practices, workmanship, and adherence to the approved design. NREL conducted a two-phase pilot with five participating AHJs and 16 solar contractors, spanning from November 2020 through December 2021, evaluating the ability of SolarAPP+ to deliver instant permits and its impact on four critical areas within each AHJ: permit review timelines; solar adoption timelines; AHJ time saved; and inspection results. The pilot confirmed that SolarAPP+ reduced permit review times to less than one day, reduced solar adoption timelines by an average of 12 days, saved an estimated 2,067 staff hours, and had comparable inspection results to those found in traditional permitting. The pilot further identified key lessons for improving SolarAPP+, including ways to streamline SolarAPP+ adoption, development of training resources, and expansion of supported products.

29 ENERGY PLANNING, POLICY, AND ECONOMY↗
DOE OSTI2023

Technological diffusion trends suggest a more equitable future for rooftop solar in the United States

Abstract Equity has become central in the academic and regulatory discourse shaping the future of residential-scale clean energy technologies in the United States, particularly rooftop solar. Here, we develop a holistic perspective on these issues by analyzing rooftop solar adoption trends using two alternative forecasting methods: an inside-view forecast based on historical solar adoption data, and an outside-view forecast based on adoption data for other emerging consumer technologies. We show how rooftop solar, like other emerging consumer technologies, has become more equitably adopted over time. We show that solar diffusion patterns are largely consistent with those of other technologies. Both forecasting methods suggest that clean energy technologies should be expected to become more equitably adopted over time. Policy could accelerate this process by supporting low-income adoption without unduly curbing overall diffusion.

14 SOLAR ENERGY↗
DOE OSTI2020

Probabilistic impact of electricity tariffs on distribution grids considering adoption of solar and storage technologies

This study models the role of electricity tariffs on the long-term adoption of photovoltaic and storage technologies as well as the consequent impact on the distribution grid. An adoption model that captures the economic rationality of tariff-driven investments and considers the stochastic nature of individual consumers’ decisions is proposed. This model is then combined with a probabilistic load flow to evaluate the long-term impacts of the adoption on the voltage profiles of the distribution grid. To illustrate the methodology, different components of the electricity tariffs, including solar compensation mechanisms and time differentiation of Time-of-Use (ToU) rates, are evaluated, using a case study involving a section of a medium-voltage network with 118 nodes.

29 ENERGY PLANNING, POLICY, AND ECONOMY↗
DOE OSTI2026

Power now, pay later: the evolution of U.S. residential solar financing

Most U.S. residential rooftop solar customers finance their solar purchases through loans or by buying power from third-party owned systems. Prior research demonstrates how third-party ownership (TPO) models such as leases emerged in the early 2010s and accelerated solar adoption by low- and moderate-income households while driving market concentration in the installation industry. Since 2015, loans have emerged as a prevalent financing alternative, but the potential effects of loans on the customer base and industry remain understudied. Here, we fill that research gap by developing a methodology to identify loan-financed and third-party owned systems in a household-level solar adopter data set. The data suggest that loans accounted for increasing solar market shares from 2017 until reaching as high as 70% in 2022, but that the market has since shifted back to TPO. The data show that TPO adopters in our sample earned about 16%–18% less and loan recipients earned 3%–7% less, at the median, than customers who self-financed systems. These results reaffirm prior research showing that TPO has accelerated low- and moderate-income adoption and that loans have likewise expanded the customer base to a lesser extent. The results suggest that loan-financed systems entail around a 16%–26% price premium that is only partly explained by loan fees. Finally, the data suggest that the emergence of loans has likely reduced market concentration in the rooftop solar industry.

financing↗
DOE OSTI2023

Increasing the Reach of Low-Income Energy Programmes through Behaviourally Informed Peer Referral

Subsidized energy assistance programmes are a popular policy tool for promoting energy justice, but, like other social benefits programmes, are often undersubscribed. To improve uptake, some programmes have turned to social influence strategies, such as asking programme participants to refer their peers. Here, through a field experiment with California's low-income solar programme (N = 7,676), we show that referral behaviour depends on how existing participants are approached. Adding behavioural science strategies to a referral reward increases peer referral rates, referral quality and ultimately solar adoption. Compared with only reminding existing adopters of a potential US$200 reward for referrals that result in adoption, adding an appeal to reciprocity through a non-contingent US$1 gift - and further combining this gift with a simplified referral process - leads to 2.6-5.2 times as many solar contracts. These results highlight the potential of behaviourally informed peer referral programmes to accelerate equitable access to clean energy.

California↗
DOE OSTI2022

SolSmart Technical Assistance Provider (Final Technical Report)

The SolSmart program was established in late 2015 to “establish a prominent national recognition and technical assistance program for local governments that will signal to installers and the public that a community is receptive to solar businesses and has established a supportive solar market environment. This, in turn, will reduce market barriers and lower soft costs, thus contributing to SunShot goals. The program will also assist communities who are just beginning to improve their solar markets.” By March 31, 2022 (the grant end date), the SolSmart Team designated 460 communities, more than 50% more than the initial program objective of 300 communities. The designated communities represent 42 states, the District of Columbia, the U.S. Virgin Islands, and Puerto Rico. The SolSmart team developed and revised criteria representing best practices for local governments; recruited, trained, evaluated, and mentored communities to incorporate these best practices; and disseminated resources about solar and solar-related technologies as well as the newest best practices on a regular basis. 98% of local government officials who participated in the program said that SolSmart increased their knowledge of solar energy. The SolSmart program had both real and perceived tangible impacts on barriers to solar adoption in designated communities. Significantly, the time to permit a solar installation decreased by 7.5 days on average. This reduced the soft costs for both the solar installer (and therefore the customer) and the local government. The result is that solar installations in SolSmart communities increased by 17% per month compared with similar non-SolSmart communities. Larger and wealthier communities were more likely to pursue SolSmart designation and earn more points within SolSmart. As a result, IREC/TSF developed strategies to reach underserved communities and created new resources to help them more easily achieve designation, as described below. In the last year of the Award, 44% of designated communities were underserved, compared with 31% in the earlier years of the program. DOE issued two awards for SolSmart: the SolSmart Technical Assistance Provider (TAP), led by The Solar Foundation (TSF) which has since merged with the Interstate Renewable Energy Council (IREC), and the Designation Program Administrator (DPA), led by the International City/County Management Association (ICMA). IREC was lead for the TAP project and, until the time of TSF/IREC merger, was a subrecipient on the DPA project. These two projects were interdependent; one could not exist without the other. While this report will focus on the work performed by the TAP, it will be impossible to speak of this without talking about the successes, impacts, and benefits of the overall SolSmart program.

14 SOLAR ENERGY↗