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At least 37 records · Page 2
All sourcesNASA NTRSDOE OSTI
DOE OSTI2026

Human Factors and Technologies Design to Improve User Acceptance of Pooled Rideshare for Increasing Transportation System Energy Efficiency

This multi-year project delivered a comprehensive, human-factors-driven framework to understand, model, and improve pooled rideshare (PR) adoption in the United States. Through three large-scale national survey studies involving more than 16,000 participants across multiple cities and demographic groups, the research established one of the most extensive datasets to date on user perceptions, behavioral barriers, and service expectations related to pooled rideshare. These data revealed key human factors barriers of user acceptance of PR and suggested potential actionable experience optimizations that could lead to increased PR usage. This foundational knowledge guided the development of novel human-factors models and behavioral choice models that quantify how psychological, demographic, and trip-level factors influence willingness to pool. Building on these empirical insights, the project developed advanced behavioral modeling tools, including mixed logit and integrated choice and latent variable models, to capture both observable and latent influences on PR adoption. These models significantly improved the ability to predict riders’ acceptance of pooled trips, explaining choice heterogeneity through latent constructs such as safety, service experience, privacy concerns, time sensitivity, and environmental attitudes. Together, these models provide a robust analytical foundation for designing PR systems that more effectively meet user needs. The project translated human-factors insights and behavioral models into actionable technology innovations by extending POLARIS—an agent-based, activity-based travel simulation platform—into a fully functional pooled rideshare simulation environment. New PR modules, acceptance models, and regional scenarios were implemented for Greenville, SC and Austin, TX, enabling high-fidelity validation of algorithmic strategies under realistic demand and traffic conditions. The simulation platform supported the development and evaluation of adaptive discount-based assignment algorithms, enhanced willingness-to-pay formulations, demographic-aware incentive mechanisms, and a proactive joint assignment and repositioning strategy. Simulation results demonstrated substantial gains in pooling uptake, average vehicle occupancy, energy efficiency, and fleet profitability. In Greenville, pooling adoption more than doubled, while reductions in vehicle-miles traveled and energy consumption were significant. In Austin, pooling improvements were achieved with minimal service-quality trade-offs, and profitability increased across all fleet sizes. Through this research, we developed a comprehensive understanding of the human factors barriers that limit user acceptance of pooled rideshare services. These insights enabled the design of human-factors-aware pooled rideshare technologies that more effectively address user concerns and improve adoption rates. By integrating these models into an advanced agent-based simulation framework, we demonstrated that higher adoption of pooled rideshare can lead to measurable improvements in energy efficiency and system performance. Together, these contributions establish a validated pathway from human-centered analysis to technology development and energy-saving outcomes, supporting national goals for more sustainable and efficient mobility systems.

Jia, Yunyi↗
DOE OSTI2025

The Influence of Demographic Variables on the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMA)

Building on our prior research with a national survey sample of 5385 US participants, the Pooled Rideshare Acceptance Model (PRAM) was built upon two factor analyses. This exploratory study extends the PRAM framework using the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMA) to examine how 16 demographic variables influence and interact with the acceptance of Pooled Rideshare (PR), filling a gap in understanding user segmentation and personalization. Using a national sample of 5385 US participants, this methodological approach allowed for the evaluation of how PRAM variables such as safety, privacy, service experience, and environmental impact vary across diverse groups, including gender, generation, driver’s license, rideshare experience, education level, employment status, household size, number of children, income, vehicle ownership, and typical commuting practices. Factors such as convenience, comfort, and passenger safety did not show significant differences across the moderators, suggesting their universal importance across all demographics. Furthermore, geographical differences did not significantly impact the relationships within the model, suggesting consistent relationships across different regions. The findings highlight the need to move beyond a “one size fits all” approach, demonstrating that tailored strategies may be crucial for enhancing the adoption and satisfaction of PR services among various demographic groups. The analyses provide valuable insight for policymakers and rideshare companies looking to optimize their services and increase user engagement in PR.

moderator↗
DOE OSTI2025

Understanding and Modeling Pooled Rideshare Acceptance: Influential Factors, Preferred User Experiences, and Implications

Ridesharing allows people to share a vehicle with others traveling in the same direction, which can reduce costs and traffic congestion. Pooled rideshare (PR) services, such as UberX Share and Lyft Shared, offer an economical and environmentally friendly alternative by matching passengers traveling similar routes. However, despite these benefits, PR adoption remains low due to concerns about safety, privacy, and convenience. This research explores the factors influencing PR adoption and provides recommendations to improve user acceptance. A nationwide survey of 5,385 participants across the U.S. was conducted to understand why people choose or avoid PR. The study identified five key factors influencing PR consideration: safety, service experience, privacy, traffic/environment, and time/cost. Additional research examined ways to optimize PR experiences by identifying four critical factors: comfort/ease of use, convenience, vehicle technology/accessibility, and passenger safety. To measure the impact of these factors, a statistical model called the Pooled Rideshare Acceptance Model (PRAM) was developed, providing insights into how each element influences PR adoption. Further analysis using the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMA) revealed how demographic characteristics such as age, gender, income, and past rideshare experience shape PR perceptions. Some key findings from the multigroup analyses showed that younger users valued technological features and environmental benefits, while older users prioritized reliability and service transparency. Additionally, privacy concerns were more significant for female users, while convenience was critical for higher-income groups. These results emphasize that a 'onesize-fits-all' approach to PR service design is not effective, highlighting the need for tailored strategies to address different user segments. Further, workshops were conducted with researchers and students to translate the findings into real-world solutions. These workshops and 3 all the statistical analyses led to the development of 95 actionable recommendations. The recommendations focus on key areas such as safety, service reliability, user education, and accessibility, offering tangible improvements to PR services. The insights from this study provide valuable guidance for policymakers, transportation network companies (TNCs), and researchers aiming to make PR services safer, more accessible, and widely accepted. By addressing user concerns, PR can become a more viable transportation option, supporting sustainable urban mobility and reducing reliance on private vehicles. Additionally, these findings emphasize the importance of user-centric service design in encouraging broader PR adoption. Future research should explore evolving trends in PR preferences, technological advancements, and policy changes to ensure continued improvements. By implementing these recommendations, PR services can better align with user expectations, enhance trust in shared mobility, and contribute to a more efficient transportation ecosystem.

29 ENERGY PLANNING, POLICY, AND ECONOMY↗
DOE OSTI2025

Barriers and Benefits: Understanding Riders’ Views on Pooled Rideshare in the U.S.

This manuscript provides actionable recommendations to enhance user satisfaction and address existing barriers regarding pooled rideshare (PR) in the United States. Despite PR’s intended benefits, such as reduced traffic congestion and cost savings, its adoption remains limited. To identify these actionable items, a U.S. nationwide survey with 5385 participants explored transportation preferences, barriers, and motivators for PR use in the summer of 2021. First, two factor analyses were conducted. The first factor analysis identified the five factors associated with one’s willingness to consider PR (time/cost, traffic/environment, safety, privacy, and service experience). The second factor analysis revealed the four factors related to ways to optimize one’s PR experience (comfort/ease of use, convenience, vehicle technology/accessibility, and passenger safety). Privacy concerns, for instance, were found to reduce the likelihood of PR adoption by 77%, and convenience had the potential to increase it by 156%. A structural equation model evaluated the relationships among these nine key factors influencing PR usage to develop the Pooled Rideshare Acceptance Model (PRAM). The privacy, safety, trust service, and convenience factors each had a significant large effect (Cohen’s f 2 > 0.35) on the model. PRAM was extended using multigroup analyses to reveal the nuanced impact of 16 demographics, including gender, generation, rideshare experience, etc., highlighting the need for tailored strategies to improve PR acceptance through the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMAs). Multiple workshops were held with diverse audiences to translate the team’s findings to date into 84 actionable recommendations, categorized across topical areas like safety, routing, driver and passenger selection, user education, etc. These findings are a foundation for a future study to determine which items resonate with different user groups. In the meantime, the actional items serve as a user-driven resource for policymakers, transportation network companies, and researchers, offering a roadmap to potential improvements to PR services to address existing concerns with the goal of increasing the usage of PR.

actionable recommendations↗
DOE OSTI2026

Dataset 3: A National Dataset on Actionable Items in Improving Pooled Rideshare, 2025.

Dataset 3: A National Dataset on Actionable Items in Improving Pooled Rideshare.” 2025. Dataset Description: Pooled Rideshare Acceptance Survey - Phase 3 (2025, N = 8,296). This dataset represents the third and final phase of a national survey aimed at understanding user acceptance and preferences related to pooled rideshare (PR) services in the United States. Building on insights from earlier phases, this phase expands both the sample size and the depth of analysis to support policymaking, transportation planning, and service design for sustainable mobility systems. The Phase 3 survey was administered online to a nationally representative sample of 8,296 U.S. adults. The sample includes a wide range of demographics. The survey retained core questions from previous phases while introducing 77 detailed service features (actionable items) to evaluate potential improvements to PR offerings. Each feature was designed to assess whether a specific improvement, such as enhanced safety measures, real-time ride tracking, or user training would increase participants’ willingness to adopt PR services. In addition, behavioral predictors, current rideshare habits, environmental attitudes, and perceived barriers (e.g., safety, privacy, and comfort) were captured. - Phase_3_Final - The dataset contains rows corresponding to individual respondents and columns representing survey items, demographic characteristics, and response values. The data is available in both .CSV and .SAV formats. - Phase_3_Final_MapFile - Accompanying this dataset is a data dictionary explaining each variable, value range, and coding schema. An .XLSX format of the full survey instrument is included to support interpretation and reuse of the dataset.

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗
NASA NTRS2009

A Systems Approach to Lower Cost Missions: Following the Rideshare Paradigm

Small-satellite rideshare capabilities and opportunities for low-cost access to space have been evolving over the past 10 years. Small space launch vehicle technology is rapidly being developed and demonstrated, including the Minotaur series and the Space X Falcon, among others, along with the lower cost launch facilities at Alaska's Kodiak Launch Complex, NASA's Wallops Flight Facility, and the Reagan Test Site in the Pacific. Demonstrated capabilities for the launch of multiple payloads have increased (and continue to increase) significantly. This will allow more efficient and cost-effective use of the various launch opportunities, including utilizing the excess capacity of the emerging Evolved Expendable Launch Vehicle (EELV)-based missions. The definition of standardized interfaces and processes, along with various user guides and payload implementation plans, has been developed and continues to be refined. Top-level agency policies for the support of low-cost access to space for small experimental payloads, such as the DoD policy structure on auxiliary payloads, have been defined and provide the basis for the continued refinement and implementation of these evolving technologies. Most importantly, the coordination and cooperative interfaces between the various stakeholders continues to evolve. The degree of this coordination and technical interchange is demonstrated by the wide stakeholder participation at the recent 2008 Small Payload Rideshare Workshop, held at NASA's Wallops Flight Facility. This annual workshop has been the major platform for coordination and technical interchange within the rideshare community and with the various sponsoring agencies. These developments have provided the foundation for a robust low-cost small payload rideshare capability. However, the continued evolution, sustainment, and utilization of these capabilities will require continued stakeholder recognition, support, and nourishing. Ongoing, coordinated effort, partnering, and support between stakeholders is essential to acquire the improved organizational processes and efficiencies required to meet the needs of the growing small payload community for low-cost access to space. Further, a mix of capabilities developed within the space community for Operationally Responsive Space, an international committee investigating space systems cross-compatibility, and an industry-based organization seeking small satellite "standardization" all work toward a new paradigm: sharing or leveraging resources amongst multiple users. The challenge: where are those users, and what is the best way to leverage them? What is leveraged-mass, power, cost-sharing? And how does one sort through these options? What policies may prevent the use of some options? Who are the "other users" that might share or leverage capabilities? This paper presents a systematic look at both the users and the launch options, and suggests a way forward.

access to space↗
NASA NTRSDate not supplied

Low-Thrust Transfer to Interplanetary Trajectories from Lunar Trajectories with Rideshare

Accessing interplanetary space is challenging when using low thrust systems. Injecting spacecraft onto interplanetary trajectories is difficult with small launch vehicles, but it is possible to instead transfer to an interplanetary trajectory from a lunar flyby. Such cases are useful, for example, in rideshares between lunar and interplanetary missions. This work examines the problem of rideshare for small satellites onto lunar flyby trajectories, with transfers to an interplanetary trajectory. Low thrust interplanetary trajectories are examined starting from a rideshare mission on a lunar trajectory using delivery systems based on a modified Rocket Lab USA Electron vehicle and Photon stage.

Darcey R Graham↗
NASA NTRSDate not supplied

Enabling Multiple Small Satellite Near-Earth Asteroid Flyby Missions Using Small Solid Rocket Kick Stages with Rideshare Opportunities

The large number of Near-Earth Asteroids (NEA’s) provide almost daily launch opportunities to send small rideshare spacecraft to explore our nearest neighbors. Most asteroid missions require large spacecraft with a dedicated launch service. The large delta-V required for an interplanetary trajectory would typically preclude a NEA flyby rideshare unless it was going to the same target body as the primary mission. In this paper, a low-cost, compact, high energy kick stage with 3-axissteeringis proposed that would enable this mission type. This kick stage is compatible with an ESPA ring so that multiple NEA missions can be deployed as rideshares on a single launch.

William W Benson↗
DOE OSTI2025

A Study of Financial Impacts of Pooled Rideshare Based on Assignment Strategies

This study explores the potential profitability of a pooled rideshare service in a simulation-based case study of two US metropolitan regions in the context of two fleet assignment strategies. A new method of obtaining more accurate fares is created to address scalability and accuracy assumptions relevant to pooling choice. Cases for private rideshare fleets, public mobility on demand offerings, and autonomous fleets are explored and analyzed. Two regions of differing types are explored to illustrate the impacts of geo-spatial demand density of profitability, with one region capturing a large urban and suburban environment and the second a less dense more compact small city. Results indicate that the cost of human drivers is prohibitively expensive, and regulation of driver pay extends the issue of financial viability. Despite these shortcomings, a more efficient rideshare assignment strategy is shown to increase profitability by as much as 60%. The smaller, more dense region was illustrated to experience a greater increase in profitability than the larger region when pooling was improved.

Paul, Joseph↗
DOE OSTI2025

Understanding and Modeling Pooled Rideshare Acceptance: Influential Factors, Preferred User Experiences, and Implications

This dissertation explores factors influencing pooled rideshare (PR) adoption to provide actionable insights for transportation network companies (TNCs) and policymakers. PR allows travelers to share rides with unknown passengers, offering benefits such as cost reduction and congestion relief. However, adoption remains limited due to safety concerns, privacy issues, and trust in rideshare platforms. A national U.S. survey with 5,385 respondents examined transportation preferences and barriers to PR adoption. Exploratory and confirmatory factor analyses identified five key factors influencing PR consideration—safety, service experience, privacy, traffic/environment, and time/cost. Second factor analyses examined ways to optimize PR experiences, revealing four factors—comfort/ease of use, convenience, vehicle technology/accessibility, and passenger safety. Privacy concerns, for instance, using regression analysis, were found to reduce the likelihood of PR adoption by 77%, and convenience had the potential to increase it by 156%. The Pooled Rideshare Acceptance Model (PRAM), based on the Technology Acceptance Model, assessed the impact of these factors using the Structural Equation Model (SEM). Privacy, safety, trust, and convenience had a large effect (Cohen's f2 > 0.35) on PR acceptance, while multigroup analyses (PRAMMA) explored 16 demographic variables such as gender, generation, and income, emphasizing the need for tailored strategies. Based on all the statistical analysis and workshops using descriptive statistics, 95 actionable recommendations were made from the riders' perspective. Findings highlight the importance of customized services, user experience improvements, and policy interventions to enhance PR adoption. This dissertation provides a roadmap for future research and policy development, ensuring evidence-based, practical strategies to improve PR services in the U.S. and beyond.

Gangadharaiah, Rakesh↗
DOE OSTI2025

Proactive Assignment Strategy With Human Choice Models for Boosting Pooled Rideshare Service

This study analyzes various human factors considerations in estimating discounts for pooled rideshare trips. The discounts are utilized in an optimization-based rideshare assignment strategy (proactive strategy) and compared against each other, as well as a heuristic strategy attempting to replicate current real-world pooling rates. Simulations within Austin, Texas and Greenville, South Carolina, reveal the proactive strategy’s ability to increase average vehicle occupancy by 0.23 persons/mile in Austin and 0.52 persons/mile in Greenville. A significant ability to decrease trip rejections and increase profitability is also observed. Finally, the strengths of particular combinations of factors are discussed relative to their effectiveness in each region.

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗
DOE OSTI2023

Opinions from Users Across the Lifespan about Fully Autonomous and Rideshare Vehicles with Associated Features

Fully autonomous vehicles have the potential to fundamentally transform the future transportation system. While previous research has examined individuals’ perceptions towards fully autonomous vehicles, a complete understanding of attitudes and opinions across the lifespan is unknown. Therefore, individuals’ awareness, acceptance, and preferences towards autonomous vehicles were obtained from 75 participants through interviews with three diverse groups of participants: 20 automotive engineering graduate students who were building an autonomous concept vehicle, 21 non-technical adults, and 34 senior citizens. The results showed that regardless of age, an individual’s readiness to ride in a fully autonomous vehicle and the vehicle’s requirements were influenced by the users’ understanding of autonomous vehicles. All of the engineering students understand what a fully autonomous vehicle is and this group was the most willing to ride especially compared to the seniors, where only half of the seniors knew what a fully autonomous vehicle is and 58.8% were not at all ready to ride one. The desire to have a manual control option or the ability to override the vehicle was common (90% of the engineering students, 95.2% of the adults, and 82.4% of the seniors), especially for individuals who reported not being ready to ride in a fully autonomous vehicle. The majority of all three groups of participants (85% of the engineering students, 81% of the adults, and 52.9% of the seniors) considered it essential that the vehicle should convey information about the vehicle’s status and intended behavior. Diagnostic information about the vehicle was desired by the engineering students (71.4%), who had a technical understanding of autonomous vehicles and current automotive related technologies. When autonomous vehicles are available, most participants anticipate preferring to use them as a rideshare service model (75% of the engineering students, 38% of the adults, and 27% of the seniors) rather than owning (5% of the engineering students, 19% of the adults, and 21% of the seniors) the autonomous vehicle themselves. Regarding the topic of sharing rides with strangers, both the automotive engineering students (90%) and the adults (52.6%) were comfortable with the idea of pooled rideshare in comparison to the seniors (29.4%). In future efforts, it will be important to include potential autonomous vehicle users of a wide age range as well as physical, cognitive, and visual abilities.

Gangadharaiah, Rakesh↗
NASA NTRS2012

Global Coverage from Ad-Hoc Constellations in Rideshare Orbits

A promising area of small satellite development is in providing higher temporal resolution than larger satellites. Traditional constellations have required specific orbits and dedicated launch vehicles. In this paper we discuss an alternative architecture in which the individual elements of the constellation are launched as rideshare opportunities. We compare the coverage of such an ad-hoc constellation with more traditional constellations. Coverage analysis is based on actual historical data from rideshare opportunities. Our analysis includes ground coverage and temporal revisits for Polar, Tropics, Temperate, and Global regions, comparing ad-hoc and Walker constellation.

small satellite development↗
NASA NTRS2019

NASA Wallops Overview of Rideshare Mission Integration Capability

Highlighting Wallops capabilities to support the Agency's new rideshare initiative. The presentation covers Wallops' capabilities experience with previous programs of similar nature and highlights examples of recent projects that have ideally positioned Wallops to play a critical role in implementation of the NASA rideshare initiative.

Wilcox, David A.↗
NASA NTRS2021

Rideshare Strategies for Small Mars Missions

Frequent low-cost access to Mars can be enabled by taking advantage of the increasing number of rideshare-compatible launches. The cost to manifest a small spacecraft as a secondary can be a small fraction of the cost of a dedicated launch. However, not all rideshare opportunities are equally suitable for a mission to Mars. Much depends on the delivery orbit, mass available, launch date, and propulsion strategy. This paper outlines various mission starting points along with corresponding methods to deliver payloads to Mars from each option. These starting points include low-Earth Orbit (LEO), geosynchronous transfer orbit (GTO), Lunar transfer orbit (LTO), and Earth escape.

Stamenkovic, Vlada↗
NASA NTRS2022

A Rideshare Tensegrity Rover Concept to Explore Titan’s Lands and Oceans

The Tension Adjustable Network for Deploying Entry Membrane (TANDEM) concept is a phase II NASA Innovative Advanced Concepts (NIAC) project. One of the goals for this project was to extend the application of tensegrity-based rovers to a rideshare concept for a Titan mission. This report provides preliminary details of the TANDEM concept for Titan. System analyses of the entry vehicle were performed and compared to data from the Huygens mission to Titan. The entry aeroshell was based on Huygens and Stardust aeroshells. Modeling, simulation and design of the tensegrity deployment were performed using a nonlinear optimization form-finding algorithm. Lastly, a neuroevolution-based machine learning control strategy was applied, which produced efficient rolling locomotion gaits.

tensegrity↗
NASA NTRS1999

Proceedings for the 1st Annual NRO-OSL/GSFC-ATS Rideshare Conference

This document contains the proceeding of the first Annual NRO-OSL/GSFC-ATS Rideshare Conference. The viewgraphs from the 27 presentations are included. The presentations were about the various programs to give access to space for scientific experiments. Several programs are designed to give access to space for free or nominal cost for educational objectives. Other programs are designed to give access for commercial purposes. Included in many of the presentations are the individual program's requirements.

Cutlip, William↗
NASA NTRS1999

Proceedings of the First Annual NRO-OSL/GSFC-ATS Rideshare Conference

This document contains the proceedings of the First Annual NRO-OSL/GSFC-ATS Rideshare Conference. The conference was held April 16-16, 1999, at the Litton/TASC Facility, Dulles, Virginia, and was co-chaired by William Cutlip, Goddard Space Flight Center Access to Space Group, and Jim Liller, National Reconnaissance Office, Office of Space Launch.

Cutlip, William↗