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All sourcesNASA NTRSDOE OSTI
NASA NTRSDate not supplied

Exploring Innovative Methods for Earth Science Communication Through NASA’s Earth Information Center

Environmental challenges stemming from unprecedented changes in our planet have increased the need to communicate our understanding of Earth as a connected system. In June 2023, NASA unveiled the Earth Information Center (EIC), part of NASA’s Earth Action Strategy aimed at amplifying NASA’s Earth science impact by engaging decision-makers beyond the scientific community. Existing in both physical and virtual space, the EIC provides critical information on how the planet is changing and affecting livelihoods across the globe. For over fifty years, NASA has utilized the unique vantage point space offers to monitor Earth in collaboration with Federal partners. Through an expanding fleet of Earth observing satellites and sensors, NASA informs local to global decision making within nine thematic areas: agriculture, biodiversity, disasters, greenhouse gases, health and air quality, sea level rise and coastal impacts, sustainable energy, water resources, and wildfires. Visitors to the inaugural location of the EIC at NASA Headquarters in Washington D.C., can interact with Earth observation data and models through innovative exhibits and storytelling. Designed by an interdisciplinary team, the EIC is designed for multiple modality learning to reach a wide base of end-users. Data driven visualizations, near real-time information, and curated stories highlight the applications of Earth observations to address environmental challenges. Complementary exhibits and immersive storytelling allow visitors to physically step inside environmental data and connect with information on an emotional level. Taken together, the collective EIC provides scientists and non-scientists alike with the ability to see our home planet as NASA sees it, as a system of systems, while delivering easily accessible information to those who need it most.

Earth Information Center↗
DOE OSTI2024

AI in Science Communication

Generative AI has brought innovations across multiple fields, offering great tools for enhanced communication and efficiency. This project focused on developing a custom AI chatbot using OpenAI's Chat GPT (GPT-4o) to support the Fermilab communications team. An analysis identified Chat GPT as the optimal choice, leading to the adoption of its team version and the implementation of a real-time JSON schema for website scanning. Four distinct personas were created to tailor responses to specific audiences, and Fermilab's published content was uploaded to ensure tone consistency. The training involved iterative prompt trials, resulting in a responsive and effective communication assistant. Initial evaluations indicate that the custom GPT shows promise.

Valle, Diego↗
DOE OSTI2024

AI in Science Communication

Generative AI has brought great innovations across multiple fields, offering great tools for enhanced communication and efficiency. This project focused on developing a custom AI chatbot using OpenAI's Chat GPT (GPT-4o) to support the Fermilab communications team. An analysis identified Chat GPT as the optimal choice, leading to the adoption of its team version and the implementation of a real-time JSON schema for website scanning. Four distinct personas were created to tailor responses to specific audiences, and Fermilab's published content was uploaded to ensure tone consistency. The training involved iterative prompt trials, resulting in a responsive and effective communication assistant. Initial evaluations indicate that the custom GPT shows promise.

Valle, Diego↗
DOE OSTI2026

A Brief Guide to Science Communication

An introduction into techniques that lead to effective communication techniques of scientific concepts to general audiences.

Lincoln, Donald W. [Fermilab]↗
DOE OSTI2021

Basic Research Needs for Communicating Basic Science

Basic science—also known as discovery or foundational research—is the fuel that powers our innovation ecosystem and the global economy. Despite this critical role, public awareness for how and where basic research is done, how it is funded, and its need for sustainable support over the long term is negligible. The ability to engage broader publics in awareness and understanding of basic science is paramount if we are to maintain the research enterprise that has transformed the modern world. Communicating how the federal government stewards taxpayer dollars for basic science is also incumbent on the agencies and scientists who use public dollars for their research. However, science communication is a complex activity that requires advanced planning, resources, and skill. Therefore, it is important to understand what we know about communicating basic science to the broader publics, as well as what we do not know, to be strategic and better equipped for effective, meaningful engagement. To identify and explore knowledge gaps in our understanding of basic science communication, the Science Public Engagement Partnership (SciPEP), a public-private partnership of the U.S. Department of Energy (DOE) Office of Science and The Kavli Foundation, carried out a two-part landscape analysis: literature surveys of social science scholarship and a basic research needs conference.

96 KNOWLEDGE MANAGEMENT AND PRESERVATION↗
NASA NTRS2000

Lessons from Communicating Space Science Over the Web

The Science Directorate at NASA's Marshall Space Flight Center uses the web in an aggressive manner to expand communications beyond the traditional "public affairs" or "media relations" routines. The key to success has been developing a balanced process that A) involves laboratory personnel and the NASA center community through a weekly Science Communications Roundtable, B) vests ownership and development of the product (i.e., the story) in the scientist a writer resident in the laboratory, and C) seeks taps the talents of the outside communications community through the Research/Roadmap Communications activity. The process is flexible and responsive, allowing Science@NASA to provide daily coverage for events, such as two materials science missions managed by NASA/Marshall. In addition to developing materials for the web, Science@NASA has conducted extensive research to determine what subjects people seek on the web, and the best methods to position stories so they will be found and read.

Dooling, David, Jr.↗
NASA NTRS1996

An Analysis of MSFC Public Affairs Television and Target Audiences with Suggestions for Future Growth and Directions

Because of profound changes in government and the space program, this may be an ideal time to evaluate MSFC's Public Affairs television efforts. The changes are continued downsizing of government programs; reduction in research and development; changes in the space program from periodic manned launches to a full-time presence in space with Space Station; and greater emphasis on science and communicating science information. At the same time that NASA is undergoing change, the media and society are also undergoing substantial upheaval. Twenty-five years ago, the three main over-the-air television networks (ABC, CBS and NBC) had a 93 share of the television audience. We now have four popular over-the-air networks (ABC, CBS, NBC and Fox) who maintain a 52 percent share of the television audience. Technological development, competition, and changing consumer tastes have created specialized media and audiences. This media fragmentation is part of a normal maturation cycle of use or adoption. While phases in the cycle vary in length due to many factors, the cycle has been consistent and reflects patterns of adoption. The cycle is: (1) Elite Media usage, (2) Popular or Mass Media usage, and (3) Specialized Media usage. Another factor that affects the media development and adoption cycle is the creation of new and competing mass and personal mediums. While television remains the dominant and most popular mass medium, it is declining and we see (via cable television) specialized networks catering to small audience segments. Because of changing technology and consumer behavior, we may not see a dominant mass media like television again.

Smeyak, Gerald P.↗
NASA NTRS1973

NASA technology utilization applications

The work is reported from September 1972 through August 1973 by the Technology Applications Group of the Science Communication Division (SCD), formerly the Biological Sciences Communication Project (BSCP) in the Department of Medical and Public Affairs of the George Washington University. The work was supportive of many aspects of the NASA Technology Utilization program but in particular those dealing with Biomedical and Technology Application Teams, Applications Engineering projects, new technology reporting and documentation and transfer activities. Of particular interest are detailed reports on the progress of various hardware projects, and suggestions and criteria for the evaluation of candidate hardware projects. Finally some observations about the future expansion of the TU program are offered.

Source record↗
NASA NTRS2004

The Art and Science of Storytelling in Presenting Complex Information to the Public, or, Give 'Em More Than Just the Facts

In communicating science to the public, just the facts can leave the public baffled, bewildered, and bored. In communicating science to the public, we need to learn to tell the story, not just the facts. Science and engineering is serious business, requiring precise language and rigorous reporting of "just the facts." Yet, we believe this very code of integrity has contributed to a public image, at best, of scientists as eccentrics and engineers as geeks, and at worst, as elitist snobs who speak in secret codes. The very heart of the science process - open discussion and disagreement - often leaves the public with the impression that scientists don't know which way is up.

education↗
DOE OSTI2020

Roundtable Report: Terahertz and 6G Wireless Communications in Science and Extreme Environments

The main objective of the roundtable is to bring together computer scientists and wireless communications experts from industry, academia, and government to explore the electromagnetic spectrum in the Terahertz (THz) bands for ultra-high-speed short-distance wireless communications in extreme environments. This new generation of THz wireless communications is the key to future machine-to-machine communications critical for the mass deployment of an intelligent Internet of Things (IoT). The roundtable discussion explores THz and 6G wireless technologies along with Visible Light Communications (VLC), intelligent reflection surfaces, free-space quantum and optical communications, and nano communications. The roundtable considers the suitability of these technologies for extreme environments from the nanoscale to the mesoscale for the following: scientific facilities and associated instruments, as well as industry, and manufacturing. Such use cases are not traditionally the primary customer of commercial wireless networks which are focused on personal broadband voice and data communications. Finally, the discussion identifies high-level opportunities and challenges for leveraging THz and 6G wireless communications and related Artificial Intelligence (AI) that can catalyze the advancement of the development of hyperconnected smart scientific instruments and facilities.

97 MATHEMATICS AND COMPUTING↗
DOE OSTI2020

Messaging for Impact: Behavioral Science-Based Communication Strategies to Advance Energy Efficiency

Currently, five legal authorities require U.S. federal agencies to purchase energy-efficient products. However, compliance with these requirements has consistently been low (~55%). Recent surveys indicate that energy efficiency requirements are not communicated properly within federal agencies and energy-efficiency is not a top priority. In the constantly evolving energy industry, with many solutions for a clean energy future, effective communication methods are vital for widespread adoption of energy efficiency. We have been conducting experiments within the U.S. federal sector that test the effectiveness of messaging strategies developed by using behavioral science principles like loss aversion, framing, and herd behavior. This will identify effective communications methods that encourage energy efficiency adoption. In this study, we measure the effectiveness of different communication strategies by monitoring the web traffic of hyperlinks placed within our digital communications and outreach materials. To determine effective strategies that influence federal buyer behavior, the web traffic from subjects that received the behavioral science-based messaging (treatment group) is compared to that from subjects that received regular messaging (control group) for each of the strategies. This paper provides an overview of the behavioral science principles that we applied, data collection methods, and results of our analysis. Since the lack of effective communication of energy-efficiency policies is also a common problem in the private sector, the messaging strategies developed in this study can be applicable to other large private sector institutions

32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATI↗
NASA NTRS1994

International Deep Space Communications and Science Network

This paper proposes extending NASA's Deep Space Network into a 6-station International Network. Discusses the design rationale with these characteristics: Avoids loss of communications due to natural hazards; earthquakes, etc.; provides latitude diversity to cover significant mission events wherever they occur; provides additional stations to cover events in high southern latitudes.

deep↗