Space shuttle transportation system techniques for user/use development

Abstract

The problem of obtaining new uses for the Shuttle Transportation System (STS) was treated in the same way marketing problems are handled by industrial organizations. Techniques used by industry to obtain new ideas and customers were evaluated and analyzed for their relevance to the STS. Marketing barrier-data were used to develop strategy which called for a middleman organization to assist NASA in achieving its objectives. The importance of prompt initiation of the recommended strategy was established.